Career Professionals of Canada News Feed
CPC Member Snapshot: Angelika Trinkwon develops uniquely branded marketing packages for her clients through resume and cover letter innovation. Her designations as a Certified Resume Strategist (CRS) and Certified Career Development Practitioner (CCDP) prove to be a winning combination for her clients. Her work is featured in Best Canadian Resumes – Third Edition and Best Canadian Cover Letters – Second Edition. Welcome to our new PROFESSIONAL Members: Bonnie Wong Cem Turetken Kim-Ann Samuda Thank you to our renewing PROFESSIONAL Members: Amy Bjerknes Carole Marinier Charmaine Johnson Elizabeth Piergeti Kathleen Weston Kevin Schafer…
By Karine Touloumjian. “Digital marketing” is a term we use for marketing products and services using technologies. Digital marketing is a great way to expose your career service to a vast audience and convert leads into customers. You control your digital brand image and, therefore, you can market your brand successfully and attract your ideal clients. Create a website for your service Start by creating a website to represent your brand effectively. It is estimated that we only have around eight seconds to make a first impression with a new visitor; this first impression will make your…
By Lee-Anne Geseron. We often work with clients who are contemplating a change – be it personal, life style, or career choice/growth. Statistics show that 70-80 percent of people dislike their current jobs. This ranges from a mild irritation to downright loathing. That is 4 out of 5 workers! This is incredibly sad when you think about it, since the majority of our time is spent at work! The reality of this is that many workplace roles are simply not being filled by the right people. If the roles and responsibilities of…
By Sharon Graham. If you are a resume writer, employment consultant or career practitioner, you want to give your clients the best chance for success. Here’s a compilation of Applicant Tracking System (ATS) resources recommended by Career Professionals of Canada’s Resume Strategist Mastermind Group. There is a lot of discussion and contradiction about ATS systems and how they work. Read each of these resources to get meaningful insight into optimizing resumes for your clients. Make your own informed conclusions and prepare yourself well to support clients effectively. Applicant Tracking System…
By Lee-Anne Geseron. One of the branding strategies I have been interested in “mastering” is the art of video marketing. When I joined Career Professionals of Canada last year I had no idea about the level of support, resources, and collaboration that would prevail. Along with gaining my certifications as a CRS, CIS, and CES, I attended the November CAREERPRO Virtual Conference and was thrilled with the aha moments. I then began digging a little deeper into all that CPC had to offer. I came across the opportunity to join a…
By Lori Jazvac. Branding is the cornerstone for a successful career service. According to Entrepreneur.com, “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.” When I started my virtual resume writing and career consulting practice, I had a vision to assist clients with furthering their career objectives using a strategic approach.…