Career Professionals of Canada News Feed
By Janet Barclay. Social Media Examiner recently published their 2014 Social Media Marketing Industry Report, after surveying nearly 2900 marketers. As a blog developer and blogger for members of Career Professionals of Canada, I know how busy you are, so for your convenience, I’ve captured the highlights of their findings specific to blogging. 43% of the survey participants who blog reported that their blog is optimized for mobile devices. The percentage of business-to-business (B2B) marketers was somewhat higher than that of business-to-consumer (B2C). Blogging is used by 55% of the…
Feature post by Colin Holbrow of The Holbrow Group. Colin is an executive and team leadership development coach with extensive experience in many sectors of our Canadian economy. Whether you operate your own independent business or make a valuable contribution to a to a large enterprise; having a steady flow of business is critically important. Networking is an essential tool to building and sustaining a business pipeline. Targeted networking helps identify, create and act upon business opportunities. At times, business can be slow and even uncertain. During these times, use…
Important information for Canadian Career Services that distribute newsletters or other information by electronic means. On July 1, 2014, Canada’s Anti-Spam Legislation (“CASL”) will come into effect, instituting strict compliance measures and hefty penalties for violators. As business and commerce have become more interconnected and reliant on electronic communications, there has arisen a need to monitor and regulate types of communication. On July 1, 2014, Canada’s Anti-Spam Legislation (“CASL”) will come into effect, instituting strict compliance measures and hefty penalties for violators. 115 countries have already enacted their own anti-spam legislation,…
By Sharon Graham. Are the right clients finding and using your Career Services? Ten entrepreneurial masterminds share their ideas on how to use the Law of Attraction to get and keep the ideal client. Career Professionals of Canada’s Career Entrepreneurs Mastermind Group recently had a rich discussion on how to use the Law of Attraction to identify, attract, and keep the ideal client. If you run an entrepreneurial career service, you can use these best practices to enhance your business. By attracting the right clients, you can enjoy an abundant…
By Janet Barclay. I worked in employment services for many years before I decided to start my business, and I’ve noticed that job seekers and entrepreneurs really have a lot in common. Small business owners and job seekers need to define their target market and develop a plan for connecting with key decision makers within that market. Job seekers and small business owners need to identify and articulate their unique attributes and why employers or clients should choose them rather than their competitors. Entrepreneurs require marketing materials that clearly indicate…
By Sharon Graham. Are you new to the career services field? Four Canadian Career Masterminds share what every Career Practitioner should learn, understand, and apply with every client. The Canadian career development field has many high performers. After a particularly interesting Mastermind Mentoring Program, four participants explore what it takes to be effective. Adrienne Tom, Carrie Wakeford, Maureen Farmer and Wayne Pagani propose 12 things that every career practitioner should know. If you are new to the field or you want to enhance your competencies, consider the advice shared by…