Career Professionals of Canada News Feed

By Janet Barclay. Not everyone who reads your blog is going to become a client. In fact, most probably won’t. For this reason, you need to proactively work on driving new traffic to your blog. Promoting individual blog posts via social media and email is important, but there are many other ways to attract new visitors to your blog. Here are just a few. Guest post on other blogs that are read by your target market. This is a great way to get your name and your expertise in front…

By Janet Barclay. Social Media Examiner recently published their 2014 Social Media Marketing Industry Report, after surveying nearly 2900 marketers. As a blog developer and blogger for members of Career Professionals of Canada, I know how busy you are, so for your convenience, I’ve captured the highlights of their findings specific to blogging. 43% of the survey participants who blog reported that their blog is optimized for mobile devices. The percentage of business-to-business (B2B) marketers was somewhat higher than that of business-to-consumer (B2C). Blogging is used by 55% of the…

Feature post by Colin Holbrow of The Holbrow Group. Colin is an executive and team leadership development coach with extensive experience in many sectors of our Canadian economy. Whether you operate your own independent business or make a valuable contribution to a to a large enterprise; having a steady flow of business is critically important. Networking is an essential tool to building and sustaining a business pipeline. Targeted networking helps identify, create and act upon business opportunities. At times, business can be slow and even uncertain. During these times, use…

Important information for Canadian Career Services that distribute newsletters or other information by electronic means. On July 1, 2014, Canada’s Anti-Spam Legislation (“CASL”) will come into effect, instituting strict compliance measures and hefty penalties for violators. As business and commerce have become more interconnected and reliant on electronic communications, there has arisen a need to monitor and regulate types of communication.  On July 1, 2014, Canada’s Anti-Spam Legislation (“CASL”) will come into effect, instituting strict compliance measures and hefty penalties for violators. 115 countries have already enacted their own anti-spam legislation,…

By Sharon Graham. Are the right clients finding and using your Career Services? Ten entrepreneurial masterminds share their ideas on how to use the Law of Attraction to get and keep the ideal client. Career Professionals of Canada’s Career Entrepreneurs Mastermind Group recently had a rich discussion on how to use the Law of Attraction to identify, attract, and keep the ideal client. If you run an entrepreneurial career service, you can use these best practices to enhance your business. By attracting the right clients, you can enjoy an abundant…