Career Professionals of Canada News Feed
As a supporter of using social media, I absolutely believe in the benefits of building one’s profile by becoming a respected Subject Matter Expert. You can do this through a “back to basics” strategy: good old organic viral word-of-mouth marketing. Self-employed professionals often use this strategy to attract the perfect client that fits their unique methodology and style. The same approach can be used by job seekers to attract the ideal employer. Here are some tips to start your viral word-of-mouth networking. Start your core network Assemble your “posse”: a…
By Janet Barclay. You’ve worked hard to get to where you are. Money’s flowing in, your family is well taken care of and you have the material things you need. This is not an uncommon scenario, but there’s one major problem. Success is often attained at the expense of one’s personal well-being. But you don’t have to travel down this dangerous road. Instead, here are some simple actions you can take to invest in yourself and your personal brand so your professional life will continue to flourish: 1. Aim for…
By Daisy Wright. As a solo entrepreneur, like many of my colleagues at CPC, I make a living from providing career services. Too often, we are asked for free advice by individuals who have no intention of hiring us, and many times we are left feeling guilty if we don’t acquiesce. Don’t get me wrong. I enjoy helping people. That’s why I have been writing blog content and newsletters for many years, providing a wide array of job and career advice. That’s why, from time to time, I host free career-related webinars or…
By Janet Barclay. I recently suggested a few ways to drive new traffic to your blog. Once you’ve succeeded in attracting new visitors to your site, your next goal is to keep them there. The more time they spend on your blog, the more opportunity you have to make a lasting impression. To keep people on your blog longer, you need to ensure that they can find the information that interests them, quickly and easily. The most common way to do this is to organize your posts into categories and…
By Janet Barclay. New bloggers often ask me, What should I blog about? Another question that seems to come up a lot is How often should I blog? Although many experts (self-appointed and otherwise) claim to have the definitive answer, you actually need to answer a few other questions before you can determine the blogging frequency that’s right for you. 1 – Why are you blogging? If your primary goal is to improve your search engine optimization, the more often you blog the better. Every time you publish a post,…
By Janet Barclay. I recently participated in the Social Media Success Summit, a four-week online conference featuring 45 sessions by top social media experts. As you can imagine, I learned about a lot of different strategies and tactics, but one thing that really stood out was the many tools that are available to support us in our social media marketing endeavours – and not just the well-known ones like HootSuite and Buffer. This is by no means a complete list, but I’m sure you’ll find a few here that you…