Career Professionals of Canada News Feed

By Janet Barclay. I recently suggested a few ways to drive new traffic to your blog. Once you’ve succeeded in attracting new visitors to your site, your next goal is to keep them there. The more time they spend on your blog, the more opportunity you have to make a lasting impression. To keep people on your blog longer, you need to ensure that they can find the information that interests them, quickly and easily. The most common way to do this is to organize your posts into categories and…

By Janet Barclay. New bloggers often ask me, What should I blog about? Another question that seems to come up a lot is How often should I blog? Although many experts (self-appointed and otherwise) claim to have the definitive answer, you actually need to answer a few other questions before you can determine the blogging frequency that’s right for you. 1 – Why are you blogging? If your primary goal is to improve your search engine optimization, the more often you blog the better. Every time you publish a post,…

By Janet Barclay. I recently participated in the Social Media Success Summit, a four-week online conference featuring 45 sessions by top social media experts. As you can imagine, I learned about a lot of different strategies and tactics, but one thing that really stood out was the many tools that are available to support us in our social media marketing endeavours – and not just the well-known ones like HootSuite and Buffer. This is by no means a complete list, but I’m sure you’ll find a few here that you…

By Janet Barclay. To grow your network, you need to constantly meet new people and nurture your existing relationships. Here are 10 tips to help you get the most from your networking activities. 1. Make an effort. Networking doesn’t just happen. Apply your organizing skills to your own business by planning a schedule of events to attend or other opportunities to network, along with following up and developing your new relationships. 2. Face-to-face networking is better than virtual. Social media makes it easy to network, but it shouldn’t be the…

By Janet Barclay. Once you’ve attracted traffic to your blog, you need to convert them into subscribers, so they’ll continue reading your blog on a regular basis. Today I’m going to explain how to get subscribers for your blog. When it comes to blog subscriptions, there are two basic options: email and RSS. You will want to offer both, so your readers can choose how they’d like to subscribe. Although it’s better for you to have your blog posts going right into your subscribers’ inboxes, some people prefer RSS, and…

By Janet Barclay. Not everyone who reads your blog is going to become a client. In fact, most probably won’t. For this reason, you need to proactively work on driving new traffic to your blog. Promoting individual blog posts via social media and email is important, but there are many other ways to attract new visitors to your blog. Here are just a few. Guest post on other blogs that are read by your target market. This is a great way to get your name and your expertise in front…