Career Professionals of Canada News Feed
By Janet Barclay. I recently participated in the Social Media Success Summit, a four-week online conference featuring 45 sessions by top social media experts. As you can imagine, I learned about a lot of different strategies and tactics, but one thing that really stood out was the many tools that are available to support us in our social media marketing endeavours – and not just the well-known ones like HootSuite and Buffer. This is by no means a complete list, but I’m sure you’ll find a few here that you…
By Janet Barclay. To grow your network, you need to constantly meet new people and nurture your existing relationships. Here are 10 tips to help you get the most from your networking activities. 1. Make an effort. Networking doesn’t just happen. Apply your organizing skills to your own business by planning a schedule of events to attend or other opportunities to network, along with following up and developing your new relationships. 2. Face-to-face networking is better than virtual. Social media makes it easy to network, but it shouldn’t be the…
By Janet Barclay. Once you’ve attracted traffic to your blog, you need to convert them into subscribers, so they’ll continue reading your blog on a regular basis. Today I’m going to explain how to get subscribers for your blog. When it comes to blog subscriptions, there are two basic options: email and RSS. You will want to offer both, so your readers can choose how they’d like to subscribe. Although it’s better for you to have your blog posts going right into your subscribers’ inboxes, some people prefer RSS, and…
By Janet Barclay. Not everyone who reads your blog is going to become a client. In fact, most probably won’t. For this reason, you need to proactively work on driving new traffic to your blog. Promoting individual blog posts via social media and email is important, but there are many other ways to attract new visitors to your blog. Here are just a few. Guest post on other blogs that are read by your target market. This is a great way to get your name and your expertise in front…
By Janet Barclay. Social Media Examiner recently published their 2014 Social Media Marketing Industry Report, after surveying nearly 2900 marketers. As a blog developer and blogger for members of Career Professionals of Canada, I know how busy you are, so for your convenience, I’ve captured the highlights of their findings specific to blogging. 43% of the survey participants who blog reported that their blog is optimized for mobile devices. The percentage of business-to-business (B2B) marketers was somewhat higher than that of business-to-consumer (B2C). Blogging is used by 55% of the…
Feature post by Colin Holbrow of The Holbrow Group. Colin is an executive and team leadership development coach with extensive experience in many sectors of our Canadian economy. Whether you operate your own independent business or make a valuable contribution to a to a large enterprise; having a steady flow of business is critically important. Networking is an essential tool to building and sustaining a business pipeline. Targeted networking helps identify, create and act upon business opportunities. At times, business can be slow and even uncertain. During these times, use…