2014 Blogging Trends
By Janet Barclay.
Social Media Examiner recently published their 2014 Social Media Marketing Industry Report, after surveying nearly 2900 marketers. As a blog developer and blogger for members of Career Professionals of Canada, I know how busy you are, so for your convenience, I’ve captured the highlights of their findings specific to blogging.
- 43% of the survey participants who blog reported that their blog is optimized for mobile devices. The percentage of business-to-business (B2B) marketers was somewhat higher than that of business-to-consumer (B2C).
- Blogging is used by 55% of the participants, making it the 5th most popular social media platform. On the other hand, when they were asked to identify which platform was most important for their business, blogging was the #4 choice – #3 for B2C marketers.
- 62% of self-employed marketers use blogging, as compared to 50% of large businesses. 64% of B2B marketers use blogging, as compared to 50% of B2C marketers.
- The use of blogging increases, the longer someone has been using social media for marketing. Specifically, 43% of those with less than 12 months’ experience are blogging, but this jumps to 71% for those with over five years’ experience.
- 68% of marketers plan to increase their use of blogging in the near future, making it by far the #1 area of increased activity.
- 27% of marketers outsource some of their social media marketing activities, with the top two areas being design/development and content creation.
- 94% of marketers use original written content as part of their marketing efforts, and 58% identified this as the most important form of content for their business. 81% plan to increase their use of original written content in the near future.
You can receive a copy of the full 2014 Social Media Marketing Industry Report from Social Media Examiner (opt-in required). Source: 2014 Blogging Trends