30 Social Media Tools for You to Try
By Janet Barclay.
I recently participated in the Social Media Success Summit, a four-week online conference featuring 45 sessions by top social media experts. As you can imagine, I learned about a lot of different strategies and tactics, but one thing that really stood out was the many tools that are available to support us in our social media marketing endeavours – and not just the well-known ones like HootSuite and Buffer.
This is by no means a complete list, but I’m sure you’ll find a few here that you can use. All of the tools listed here are either free or offer a free trial or demo so you can try them before you buy them.
Click to Tweet – make it easy for readers to share your content on Twitter
CoSchedule – editorial calendar plugin for WordPress that allows you to schedule your social media messages while you write your blog posts
Digg Digg – social sharing plugin for WordPress that allows you to float your buttons at the side of the page, instead of (or as well as) at the top and/or bottom of your posts
Easy AdSense plugin for WordPress – generate passive income from your blog
Readability Test Tool – assess how easy your blog post is to read and understand
Visual Content Creation
Buzzsumo – research tool for finding the most shared content, influences and mentions of a particular brand or topic
ContentGems – receive daily content suggestions on the topics that you choose
Social Media Engagement
LinkedIn Advanced Search – find people who would be valuable to add to your network
Pay with a Tweet – give people an incentive to share your content
RiteTag – choose the best hashtags for your tweets
Spider – a social listening tool by oneQube to help you actively engage
Twitonomy – monitor your followers, lists, keywords, and much more
Twitter Advanced Search – find conversations that relate to what you want to be known for
Twitter Cards – make your tweets more engaging and encourage click-throughs to your website or blog
Ahrefs – detailed backlinks reports for your own website and your competitors’
Curalate – visual marketing analytics
Google Analytics – set goals and track results
Iconosquare or TOTEMS – analytics for Instagram
Have you used any of these? Which ones do you like? What others do you recommend?
Janet Barclay is a web designer who provides technical and marketing support to Career Professionals of Canada.