Career Professionals of Canada News Feed
By Joanne Savoie-Malone. “Business Development” encompasses selling, marketing, advertisements, leads, communications, and so much more. Elaborate courses and complicated methodologies can be overwhelming. AND, most importantly, they are not fun. In their revised edition of INBOUND MARKETING: Attract, Engage, and Delight Customers Online, Brian Halligan and Dharmesh Shah show us that business development does not need to be intimidating. INBOUND MARKETING is a mind shift in business development and the way we conduct marketing strategies. In today’s digital world we need to unlearn traditional marketing strategies. Marketing and business development CAN be…
By Giselle Mazurat. Business Development – the creation of long-term value for an organization from customers, markets, and relationships. – Forbes Customers Before marketing your career services, you must understand what motivates people to buy. According to , people buy not because they need or want something, but because of passions and fears. In terms of passions, think about what turns your customers on. As career professionals, our customers get turned on by services that help them land their dream job, and in turn, pay their bills, have the niceties of…
By Kamee Gilmore. As career professionals and resume strategists, we often say that “first impressions count.” The intake process for resume writing services is where the initial communication occurs and vital information is exchanged. It also sets the tone of your client’s overall impression and experience. You want to ensure that it is a memorable one! The “intake process” is the interface between your client and the career services you provide. An effective intake process is both systematic and repeatable. A well-developed system is simple, consistent, and easily customized to suit different situations/scenarios. Here are some examples of repeatable systems…
By Kamee Gilmore. Price…the cost at which something is obtained. In the field of résumé writing, that “something” for our clients is their desired job or promotion as a result of the services we have provided. In Canada, the average individual makes anywhere from $36,000 to $64,000 per year. If you break this down, a person makes from $139 to $244 per day. If our services help a client speed up their job hunt by even one week, then the immediate value to that person would be anywhere from $693.00 through $1222.00. Chances…
An alarming number of employees suffer from bullying at work. The cost of bullying is enormous—from the lost productivity, trust, and well-being among workers to the expense of replacing people who leave, increased healthcare, and litigation. It doesn’t have to be this way. THE BULLY-PROOF WORKPLACE: Essential Strategies, Tips, and Scrips for Dealing with the Office Sociopath is designed to help alleviate this damaging workplace trend. This invaluable survival guide provides strategies, actionable advice, and sample dialogues to engage the different types of bullies, manage aggressive employees, and create a…
By Marian Bernard. “Not everyone is your customer,” said Mark Imperial, the Chicago-based marketing genius behind www.imperialaction.com. When I first heard Mark utter these words, I thought, “You are SO right on, Mark!” It is far easier for me to partner with clients with whom I can share my experience and equip them with the knowledge they need to advance in their careers. My intent is to uncover each client’s UVP (Unique Value Proposition) so that the brand message resonates with potential employers. Michael DiFrisco, “The Affordable Branding Guy” and…