Career Professionals of Canada News Feed
By Holly Hagan. Marketing your career service requires “getting out there” both in-person and online. However, many career professionals are not comfortable actively soliciting business. As a career professional who specializes in resume and LinkedIn profile development, my preferred method of marketing is relational. The focus is on spreading the word about my business by developing authentic relationships. This involves adding value for contacts by supporting them without the expectation of a sale in the near future. If you feel that you would like to make the switch, try these relational marketing activities: Networking…
By Sharon Graham. Even with all the resources available these days, far too many career practitioners are reluctant to promote their own career brand. Granted, if you don’t have a strong personal career brand in the first place, you don’t have a foundation. So, there is nothing to promote. Let’s assume for a moment, however, that you have a personal career brand, which you really believe distinguishes you from others with similar qualifications. What needs to happen next is that you live that brand. The first step is awareness. The efficacy of…
By Joanne Savoie-Malone. “Business Development” encompasses selling, marketing, advertisements, leads, communications, and so much more. Elaborate courses and complicated methodologies can be overwhelming. AND, most importantly, they are not fun. In their revised edition of INBOUND MARKETING: Attract, Engage, and Delight Customers Online, Brian Halligan and Dharmesh Shah show us that business development does not need to be intimidating. INBOUND MARKETING is a mind shift in business development and the way we conduct marketing strategies. In today’s digital world we need to unlearn traditional marketing strategies. Marketing and business development CAN be…
By Giselle Mazurat. Business Development – the creation of long-term value for an organization from customers, markets, and relationships. – Forbes Customers Before marketing your career services, you must understand what motivates people to buy. According to , people buy not because they need or want something, but because of passions and fears. In terms of passions, think about what turns your customers on. As career professionals, our customers get turned on by services that help them land their dream job, and in turn, pay their bills, have the niceties of…
By Kamee Gilmore. As career professionals and resume strategists, we often say that “first impressions count.” The intake process for resume writing services is where the initial communication occurs and vital information is exchanged. It also sets the tone of your client’s overall impression and experience. You want to ensure that it is a memorable one! The “intake process” is the interface between your client and the career services you provide. An effective intake process is both systematic and repeatable. A well-developed system is simple, consistent, and easily customized to suit different situations/scenarios. Here are some examples of repeatable systems…
By Natalie MacLellan. Whether we are engaged in career coaching, interview consulting, or résumé and profile writing, our clients rely on our specialized knowledge. Clients come to us because we are assumed to know things that they do not. People regard us as Subject Matter Experts. A Subject Matter Expert (SME) is a recognized authority in their field. You can achieve recognition as an SME through a combination of education, experience, and marketing. Education One of the most straightforward ways to position yourself as Subject Matter Experts is – not surprisingly…