Career Professionals of Canada News Feed
Do you have prospects who question your value? Clients want to know the return on investment (ROI) of career services. Maureen McCann helps you answer your client’s “Why should I hire you?” question. By Maureen McCann. According to the Canadian Education and Research Institute of Counselling (CERIC), against the backdrop of an increasingly freelance economy and the rapidly shifting nature of work, career development matters more than ever. “Research shows career development is associated with many educational, societal, and financial benefits. Individuals realize greater well-being and satisfaction in life. Schools lift student success and…
By Joanne Savoie Malone. For potential clients to find your career service on the internet, you need to have a website that attracts them. “Digital Marketing In A Week: Brilliant Online Marketing In Seven Simple Steps ” by Nick Smith is an ideal resource if you want to learn more about SEO (Search Engine Optimization). SEO is defined as the things you do to your website to ensure that your website is found at the top of Google search results. By optimizing your site, you can increase “traffic” and potentially new customers and…
By Kristin Vandegriend. As a Certified Resume Strategist (CRS) and Certified Career Development Practitioner (CCDP), I help my clients sell their Career Story. An independent practitioner, I am also required to strategically sell my services. I recently embarked on a CPC mastermind project to help solo-preneurs like myself learn how to apply strategic selling in our career services. In our day-to-day role, we advise clients on how to sell themselves when making a career transition. Whether through a powerful new resume or in practicing influential interview answers, success hinges on the ability to communicate value.…
By Holly Hagan. Marketing your career service requires “getting out there” both in-person and online. However, many career professionals are not comfortable actively soliciting business. As a career professional who specializes in resume and LinkedIn profile development, my preferred method of marketing is relational. The focus is on spreading the word about my business by developing authentic relationships. This involves adding value for contacts by supporting them without the expectation of a sale in the near future. If you feel that you would like to make the switch, try these relational marketing activities: Networking…
By Sharon Graham. Even with all the resources available these days, far too many career practitioners are reluctant to promote their own career brand. Granted, if you don’t have a strong personal career brand in the first place, you don’t have a foundation. So, there is nothing to promote. Let’s assume for a moment, however, that you have a personal career brand, which you really believe distinguishes you from others with similar qualifications. What needs to happen next is that you live that brand. The first step is awareness. The efficacy of…
By Joanne Savoie-Malone. “Business Development” encompasses selling, marketing, advertisements, leads, communications, and so much more. Elaborate courses and complicated methodologies can be overwhelming. AND, most importantly, they are not fun. In their revised edition of INBOUND MARKETING: Attract, Engage, and Delight Customers Online, Brian Halligan and Dharmesh Shah show us that business development does not need to be intimidating. INBOUND MARKETING is a mind shift in business development and the way we conduct marketing strategies. In today’s digital world we need to unlearn traditional marketing strategies. Marketing and business development CAN be…