Career Professionals of Canada News Feed
By Kamee Gilmore. As career professionals and resume strategists, we often say that “first impressions count.” The intake process for resume writing services is where the initial communication occurs and vital information is exchanged. It also sets the tone of your client’s overall impression and experience. You want to ensure that it is a memorable one! The “intake process” is the interface between your client and the career services you provide. An effective intake process is both systematic and repeatable. A well-developed system is simple, consistent, and easily customized to suit different situations/scenarios. Here are some examples of repeatable systems…
By Natalie MacLellan. Whether we are engaged in career coaching, interview consulting, or résumé and profile writing, our clients rely on our specialized knowledge. Clients come to us because we are assumed to know things that they do not. People regard us as Subject Matter Experts. A Subject Matter Expert (SME) is a recognized authority in their field. You can achieve recognition as an SME through a combination of education, experience, and marketing. Education One of the most straightforward ways to position yourself as Subject Matter Experts is – not surprisingly…
By Kamee Gilmore. Price…the cost at which something is obtained. In the field of résumé writing, that “something” for our clients is their desired job or promotion as a result of the services we have provided. In Canada, the average individual makes anywhere from $36,000 to $64,000 per year. If you break this down, a person makes from $139 to $244 per day. If our services help a client speed up their job hunt by even one week, then the immediate value to that person would be anywhere from $693.00 through $1222.00. Chances…
An alarming number of employees suffer from bullying at work. The cost of bullying is enormous—from the lost productivity, trust, and well-being among workers to the expense of replacing people who leave, increased healthcare, and litigation. It doesn’t have to be this way. THE BULLY-PROOF WORKPLACE: Essential Strategies, Tips, and Scrips for Dealing with the Office Sociopath is designed to help alleviate this damaging workplace trend. This invaluable survival guide provides strategies, actionable advice, and sample dialogues to engage the different types of bullies, manage aggressive employees, and create a…
By Marian Bernard. “Not everyone is your customer,” said Mark Imperial, the Chicago-based marketing genius behind www.imperialaction.com. When I first heard Mark utter these words, I thought, “You are SO right on, Mark!” It is far easier for me to partner with clients with whom I can share my experience and equip them with the knowledge they need to advance in their careers. My intent is to uncover each client’s UVP (Unique Value Proposition) so that the brand message resonates with potential employers. Michael DiFrisco, “The Affordable Branding Guy” and…
By Adrienne Tom. Career professionals are well aware of the importance of branding as part of both a personal and professional strategy. Many of us provide branding support to clients, but sometimes we forget to give our own brand the required time and attention it deserves. Solidifying and fostering a strong business brand is a key component to business success. According to the Small Business Encyclopedia on Entrepreneur.com, branding is defined as “The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other…