Career Professionals of Canada News Feed
By Skye Berry. Anyone who follows my work knows that I love to add a splash of creativity in my resume design services. So when my CPC Mastermind Group presented me with an opportunity to examine creativity and play within career services, I took it! Creativity, overall, has gained increasing value around the world. According to Mary Ann Hollingsworth, the creativity process in counselling includes encouraging clients to: Think differently or newly about important issues. Temporarily set emotions and fears aside when feeling stuck. Remove barriers to decision making or…
By Kerry Bell. As an independent career service provider, I rely on referrals. Every career service needs a strong network, especially those who work in small business. Business partners, colleagues, and friends send potential clients to me. Often, these are qualified prospects, but sometimes they are not. I recently received a referral from a friend of mine. The client and I went back and forth for some time. She booked a session with me and then cancelled. I sent her a text to re-schedule her appointment and never heard back…
By Lori Jazvac. When starting out, setting up your own career consulting or resume writing business can prove to be quite a challenge. As an entrepreneur, I provide services to clients through my virtual resume writing and career consulting practice. I would like to share with you some tips I have found useful in setting up my own business: Assess your background to determine your marketable skills, knowledge, and abilities. Identify your Unique Value Proposition. What skills demonstrate your strengths and which ones do you need to improve upon? What sets you apart from other…
By Karine Touloumjian. “Digital marketing” is a term we use for marketing products and services using technologies. Digital marketing is a great way to expose your career service to a vast audience and convert leads into customers. You control your digital brand image and, therefore, you can market your brand successfully and attract your ideal clients. Create a website for your service Start by creating a website to represent your brand effectively. It is estimated that we only have around eight seconds to make a first impression with a new visitor; this first impression will make your…
By Lori Jazvac. Branding is the cornerstone for a successful career service. According to Entrepreneur.com, “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.” When I started my virtual resume writing and career consulting practice, I had a vision to assist clients with furthering their career objectives using a strategic approach.…
By CPC Mastermind, Lysa Appleton. As a Career Professional, you may find that most of your clients are seeking opportunities with employers. However, from time to time, you may meet a client who has an interesting idea for an entrepreneurial business. It helps to have a set of questions handy for such a circumstance. Below are some questions I work through with my entrepreneurial clients. Feel free to keep this list handy in case you encounter an “entrepreneurial client” or if you are considering starting your own career service. Phase 1: YOUR VISION &…