Career Professionals of Canada News Feed
By Karine Touloumjian. “Digital marketing” is a term we use for marketing products and services using technologies. Digital marketing is a great way to expose your career service to a vast audience and convert leads into customers. You control your digital brand image and, therefore, you can market your brand successfully and attract your ideal clients. Create a website for your service Start by creating a website to represent your brand effectively. It is estimated that we only have around eight seconds to make a first impression with a new visitor; this first impression will make your…
By Lori Jazvac. Branding is the cornerstone for a successful career service. According to Entrepreneur.com, “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.” When I started my virtual resume writing and career consulting practice, I had a vision to assist clients with furthering their career objectives using a strategic approach.…
By CPC Mastermind, Lysa Appleton. As a Career Professional, you may find that most of your clients are seeking opportunities with employers. However, from time to time, you may meet a client who has an interesting idea for an entrepreneurial business. It helps to have a set of questions handy for such a circumstance. Below are some questions I work through with my entrepreneurial clients. Feel free to keep this list handy in case you encounter an “entrepreneurial client” or if you are considering starting your own career service. Phase 1: YOUR VISION &…
By CPC Mastermind, Charmaine Johnson. As a GenXer, I’ve had the privilege of watching the world go online. I remember handwriting letters and mailing them until email changed the way we communicated. I have fully embraced the digital explosion and love all the gadgets that make my life so much easier. Admittedly, I’m not well versed on all the new trends, especially social media. But, I’m ready to make better use of my Facebook, Twitter, and LinkedIn accounts. It’s not that I don’t know how to use the social mediums – it’s that I’m not comfortable doing it. Sharing what I’m…
Want to start your own Private Career Practice? Access this FREE short course: START A CAREER PRACTICE Are you thinking about starting your own home-based private career practice? Start off on the right foot. As requested by popular demand, Career Professionals of Canada’s FREE information session is now available in full. Explore self-employment with Sharon Graham, founder of Career Professionals of Canada. In this session, you’ll receive practical information from a business insider. This interactive session will answer these questions: What do I need to know about private practice? Can…
By CPC Mastermind, Skye Berry-Burke. Your website is your brand; it is usually the first impression you will have with your potential clients. They want to learn about you, see samples of your work, and reassure themselves that you are the right fit for them and their needs. Research shows that prospects are more likely to convert to clients if your site is responsive, looks professional, is easy to navigate, and is authentic to your brand. But, is website development and brand development something you should tackle on your own, or would…