Career Professionals of Canada News Feed
By CPC Mastermind, Charmaine Johnson. As a GenXer, I’ve had the privilege of watching the world go online. I remember handwriting letters and mailing them until email changed the way we communicated. I have fully embraced the digital explosion and love all the gadgets that make my life so much easier. Admittedly, I’m not well versed on all the new trends, especially social media. But, I’m ready to make better use of my Facebook, Twitter, and LinkedIn accounts. It’s not that I don’t know how to use the social mediums – it’s that I’m not comfortable doing it. Sharing what I’m…
Want to start your own Private Career Practice? Access this FREE short course: START A CAREER PRACTICE Are you thinking about starting your own home-based private career practice? Start off on the right foot. As requested by popular demand, Career Professionals of Canada’s FREE information session is now available in full. Explore self-employment with Sharon Graham, founder of Career Professionals of Canada. In this session, you’ll receive practical information from a business insider. This interactive session will answer these questions: What do I need to know about private practice? Can…
By CPC Mastermind, Skye Berry-Burke. Your website is your brand; it is usually the first impression you will have with your potential clients. They want to learn about you, see samples of your work, and reassure themselves that you are the right fit for them and their needs. Research shows that prospects are more likely to convert to clients if your site is responsive, looks professional, is easy to navigate, and is authentic to your brand. But, is website development and brand development something you should tackle on your own, or would…
By Kerry Bell. As a CPC Mastermind and career entrepreneur, I recently researched LinkedIn as a tool for promoting my career brand and business. LinkedIn is 277% more effective for lead generation than Facebook or Twitter. There are 400 million users on LinkedIn and most people looking for career help will search on LinkedIn at some point. Most career professionals are very busy. So, I would like to get to the point and share with you some ideas about how to leverage this valuable tool. Here are some simple tips you can use to quickly…
By CPC Mastermind, Cindy Harvey. Launched in March 2015, Periscope is Twitter’s live video streaming mobile app. At this time, it’s available on iOS and Android. You can share a live video broadcast (called a ‘Scope’) with your followers on Periscope and Twitter. The idea is to let someone else see what’s happening right now, through your eyes. How is Periscope used? Since it’s a mobile app, it can be used on the fly. Or, you can plan to broadcast at a specific day and time and let your network know they can join you…
By CPC Mastermind, Christine Cristiano. As a Career Professional, I have assisted in the delivery of business development training through various Self-Employment Programs for Youth at Risk, Adults, and Persons with Disabilities. One of the initial steps that we taught entrepreneurs in the business start-up process was the importance of a mission statement for their business. The concept of a mission statement is vital in branding your business because it is a very important component of your business model and business plan. It is the first step to determining the purpose of your…