Career Professionals of Canada News Feed

Articulating a Powerful Value Proposition

July 23, 2015 |

By Sharon Graham. Over the last two decades, the term “value proposition” has gained much popularity in the corporate world: Companies use it to describe the value an organization offers customers. Marketers use it to summarize a core strategy for differentiating competitors. Advertisers employ the term to differentiate products in specific markets. Manufacturers define it as the primary benefit of a product or service. The concept of Value Proposition* is a formalized approach to job search, derived from various established corporate and personal branding strategies. It is a marketing strategy…

Adding Value: Giving Back to Your Clients

July 22, 2015 |

By Skye Berry-Burke. As resume writers, interview coaches, and employment consultants, we support clients every day. Providing similar advice to them each day, it might be easy to forget how overwhelming a job search can be for them. Many clients come to us seeking a resume or a LinkedIn profile compilation, or interview coaching and we happily oblige and provide them with the best service we can provide. We go above and beyond to produce documents that will get results and provide coaching that will assist them in landing the job…

Your Client’s Career Transition in the Current Economy

July 20, 2015 |

By Lori Jazvac. With Canada’s economy waning, fears of a looming recession are resurfacing. As the labour market tightens and employer expectations intensify, career professionals need to be poised to empower clients. CPC Mastermind, Lori Jazvac, provides practitioners with steps to plan their career transition. Economic indicators are showing a consistent decline in the last few months.  6,500 jobs have been already lost in Canada in the month of June alone. Every sector is being hit, especially the oil and gas industry in Alberta, with prices plummeting. The labour force is also showing…

Career Transition: Words Can Change Your Client’s Brain

July 15, 2015 |

By Elizabeth Wilson. Career Professionals of Canada’s Mastermind, Elizabeth Wilson discusses how words can change your client’s brain. She provides sage advice for practitioners, featuring techniques from leaders in the existing and emerging field of positive psychology. In my experience working with unemployed people, often the biggest barrier they have to becoming successfully employed is their own attitudes and thought processes. While their more concrete difficulties are very real and need to be addressed, helping them to have a more positive outlook and resilient attitude makes dealing with other difficulties in their life much…

Statics Canada Economic Insights: Full Time Employment

July 10, 2015 |

Statistics Canada has released a report outlining how the percentage of the workforce working full time has evolved from 1970. The report also discusses how full-time employment has changed across age groups, education levels, sex, and regions. It also provides insight to how changes in labour market and worker demographics affect full-time employment across Canada. “Full-time employment is an important labour market indicator from the perspective of both labour supply and demand.” Top Insights: The percentage of Canadians employed full time has risen modestly over the last four decades. Women aged…

Helping Mitigate Barriers to Employment

July 4, 2015 |

In a recent project, Career Professionals of Canada’s Résumé Strategist Mastermind Group analyzed a number of barriers to employment. Here is a snapshot of their findings. Our clients may be struggling to address one or more barriers. Employment barriers might be actual concerns, those that are perceived by the employer, or those that are perceived by the candidate. No matter which situation, our role as practitioners is to help the candidate gain insight, improve self-esteem, determine viable career paths, and leverage resources to mitigate the barrier. Sometimes a real or…