Career Professionals of Canada News Feed
By Marian Bernard. Do we resume writers need to study grammar? Although we might knee-jerk react and answer “no” to this question, I would beg to differ. Just as our clients keep current on up-and-coming events in their respective industries, we are obligated to do so as well. I speak from personal experience. Let me take you back to 1996, the year when Prince Charles and Lady Diana divorced, the Summer Olympics took place in Atlanta, the Spice Girls and the Back Street Boys dominated the pop charts, and Microsoft…
By Natalie MacLellan. Resources for Career Development Practitioners Whether you are new to the field or have been around for years, a good practitioner realizes it’s not possible to know it all. What you do need to know is where to find the answers when you need them. The following report is by no means an exhaustive guide to the resources available. To be more immediately useful to the reader, it includes almost exclusively online resources. In addition, as no report could hope to list everything, I have divided research…
By Christine Cristiano. The majority of career professionals enter into the profession with a passion for helping jobseekers to navigate the job market and secure suitable employment. However, it can be confusing for the practitioner to determine where his or her skills fit into the career vocation equation. Likewise, for individuals seeking professional career guidance, the difference between coaching, counselling, and consulting can be confusing. There are marked differences between the three disciplines and each offers selected expertise and services tailored to specific needs of a diverse clientele. The Career Coach:…
By Marian Bernard. “Not everyone is your customer,” said Mark Imperial, the Chicago-based marketing genius behind www.imperialaction.com. When I first heard Mark utter these words, I thought, “You are SO right on, Mark!” It is far easier for me to partner with clients with whom I can share my experience and equip them with the knowledge they need to advance in their careers. My intent is to uncover each client’s UVP (Unique Value Proposition) so that the brand message resonates with potential employers. Michael DiFrisco, “The Affordable Branding Guy” and…
By Adrienne Tom. Career professionals are well aware of the importance of branding as part of both a personal and professional strategy. Many of us provide branding support to clients, but sometimes we forget to give our own brand the required time and attention it deserves. Solidifying and fostering a strong business brand is a key component to business success. According to the Small Business Encyclopedia on Entrepreneur.com, branding is defined as “The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other…
By Daisy Wright. In the current economic climate where career change has become the norm, many people have started to think of ways of becoming more competitive and staying ahead of their peers. While some are enrolling in certificate, diploma, or degree programs, others are earning certification in their specialized fields. As a career professional – self-employed or not – what are you doing? It’s a given that nurses, doctors, engineers, dentists, accountants, and other professionals require some form of a credential. This typically indicates that these individuals are skilled,…