Career Professionals of Canada News Feed
Do you have prospects who question your value? Clients want to know the return on investment (ROI) of career services. Maureen McCann helps you answer your client’s “Why should I hire you?” question. By Maureen McCann. According to the Canadian Education and Research Institute of Counselling (CERIC), against the backdrop of an increasingly freelance economy and the rapidly shifting nature of work, career development matters more than ever. “Research shows career development is associated with many educational, societal, and financial benefits. Individuals realize greater well-being and satisfaction in life. Schools lift student success and…
By Skye Berry-Burke. Career Professionals employ many strategies and approaches to guide clients to access the hidden job market. The “hidden job market” is a broad term used to describe jobs that aren’t posted online or in advertisements. With more than 80% of positions being filled by direct and indirect job leads, clients need to go beyond online job boards and search engines to find their next opportunity. I recently facilitated an online discussion with members of Career Professionals of Canada. My colleagues agreed that the number one way job seekers can tap the hidden…
By Lori Jazvac. The performance review is a useful evaluation and planning tool. A good appraisal can direct an employee to negotiate a raise or work towards a promotion. A poor evaluation prompts an employee to either improve his or her performance or to search for another position. As a Career Practitioner, you can help your client see the performance review as a personal career planning tool. Together, you can co-identify your client’s competencies, skills-gaps, and training needed for future career success. Performance reviews provide our clients with rare insight to an…
By Sharon Graham. It is my pleasure to announce Career Professionals of Canada’s 2017 Awards of Excellence Program recipients. This year’s competition proved rigorous, with 58 candidates selected from all the submissions received. I’d like to offer special thanks to our judging team who were presented with the difficult challenge of selecting the recipients this year – this was not an easy task! CPC’s membership comprises some of the very best in our profession. Please do send your congratulations to this year’s Awards of Excellence winners, honourable mentions, and nominees! Outstanding Career Leader Winner: Paula Wischoff-Yerama…
By Joanne Savoie Malone. For potential clients to find your career service on the internet, you need to have a website that attracts them. “Digital Marketing In A Week: Brilliant Online Marketing In Seven Simple Steps ” by Nick Smith is an ideal resource if you want to learn more about SEO (Search Engine Optimization). SEO is defined as the things you do to your website to ensure that your website is found at the top of Google search results. By optimizing your site, you can increase “traffic” and potentially new customers and…
By Kristin Vandegriend. As a Certified Resume Strategist (CRS) and Certified Career Development Practitioner (CCDP), I help my clients sell their Career Story. An independent practitioner, I am also required to strategically sell my services. I recently embarked on a CPC mastermind project to help solo-preneurs like myself learn how to apply strategic selling in our career services. In our day-to-day role, we advise clients on how to sell themselves when making a career transition. Whether through a powerful new resume or in practicing influential interview answers, success hinges on the ability to communicate value.…