Career Professionals of Canada News Feed

Review… Guerilla Marketing for Job Hunters

September 6, 2006 | Comments Off on Review… Guerilla Marketing for Job Hunters

By Daisy Wright. Jay Conrad Levinson is a well known author of the Guerilla Marketing series of books. He joined forces with David Perry of Perry Martel International, principal of an executive search firm in Ottawa, to write Guerilla Marketing for Job Hunters. This book focuses on non-traditional methods of finding a job – networking, target marketing, ‘fearless cold-calling’ and public relations. It puts a new spin on topics such as research, contacting headhunters, using the Internet, not only to post one’s resume, but getting to know and use online…