Career Professionals of Canada News Feed
By Sharon Graham. It is my pleasure to announce Career Professionals of Canada’s 2017 Awards of Excellence Program recipients. This year’s competition proved rigorous, with 58 candidates selected from all the submissions received. I’d like to offer special thanks to our judging team who were presented with the difficult challenge of selecting the recipients this year – this was not an easy task! CPC’s membership comprises some of the very best in our profession. Please do send your congratulations to this year’s Awards of Excellence winners, honourable mentions, and nominees! Outstanding Career Leader Winner: Paula Wischoff-Yerama…
By Joanne Savoie Malone. For potential clients to find your career service on the internet, you need to have a website that attracts them. “Digital Marketing In A Week: Brilliant Online Marketing In Seven Simple Steps ” by Nick Smith is an ideal resource if you want to learn more about SEO (Search Engine Optimization). SEO is defined as the things you do to your website to ensure that your website is found at the top of Google search results. By optimizing your site, you can increase “traffic” and potentially new customers and…
By Kristin Vandegriend. As a Certified Resume Strategist (CRS) and Certified Career Development Practitioner (CCDP), I help my clients sell their Career Story. An independent practitioner, I am also required to strategically sell my services. I recently embarked on a CPC mastermind project to help solo-preneurs like myself learn how to apply strategic selling in our career services. In our day-to-day role, we advise clients on how to sell themselves when making a career transition. Whether through a powerful new resume or in practicing influential interview answers, success hinges on the ability to communicate value.…
By Lysa Appleton. “Defer no time; delays have dangerous ends”. (William Shakespeare) Prioritizing is one of the most difficult aspects of time management. It can be challenging to know which things are most important and what to do first. How you prioritize is really based on your needs, values, expectations, and external demands; and, it is an essential task if you want to leverage your time to your advantage. The Glass Jar To illustrate this, let me share the popular story of The Glass Jar; a time management metaphor that uses…
By Richard Hamilton. Unemployment can have a profoundly adverse impact on our client’s self-esteem and motivation. Clients come to us with some feeling of failure, fully focused on their short comings rather than their strengths; we need to move that self-doubt out of the way. By exploring our client’s interests and related successes, we can help reconstruct self-esteem and activate motivation. You may be thinking, “Who has the time to explore our client’s lives, uncovering hidden interests and mining for strengths?”. Our instinct is to move to action, resume writing,…
By Holly Hagan. Marketing your career service requires “getting out there” both in-person and online. However, many career professionals are not comfortable actively soliciting business. As a career professional who specializes in resume and LinkedIn profile development, my preferred method of marketing is relational. The focus is on spreading the word about my business by developing authentic relationships. This involves adding value for contacts by supporting them without the expectation of a sale in the near future. If you feel that you would like to make the switch, try these relational marketing activities: Networking…