Career Professionals of Canada News Feed

3 Strategies to Help Clients Make Change

July 11, 2017 |

Contributed by Richard Hamilton. In career counselling, our clients come to us needing to make a big life change -to become employed or improve their employment situation. There can be obvious substantive benefits to succeeding in this challenge, including improved work life, home life, sense of personal accomplishment and/or improved financial well being. Given such rewards, our clients should be coming to us highly motivated to succeed. Wouldn’t your job be so much easier if that was the case? Making change is difficult. Think, for example, about how we as…

How You Can Build Your Client’s Resilience During Tough Times

July 7, 2017 | Comments Off on How You Can Build Your Client’s Resilience During Tough Times

By Lori Jazvac. The labour market is increasingly competitive. Employer and recruiter expectations, changing technology, and shifts within certain industries are forcing job seekers to stay relevant or reinvent themselves. None of us wish to go through challenging career transitions. But, the reality is that we do not have a crystal ball to forecast career changes, and career transformations can arrive quickly – at a moment’s notice – and often without warning. Ironically, the one thing that we can count on is change. Whether change involves our role, company, team, industry, field, or even…

Helping Clients Survive the Recruitment Experience

June 30, 2017 | Comments Off on Helping Clients Survive the Recruitment Experience

By Laurie Neave. Pre-interview – clients report suffering from stomach ache, sleepless nights, fear, excitement, and exhaustion. Do these things sound familiar? Post-interview – “the blues”, emotional swings, crankiness, sleeplessness, sadness, anxiety, and nausea may follow an interview experience. Have you had clients describe these things to you? Believe it or not, there is actually something worse than anything listed above…that is not hearing back from the recruiter or hiring manager! As career practitioners, we’ve all witnessed the devastating fallout on clients when they do not receive a response from a…

Promoting your Personal Career Brand

June 23, 2017 | Comments Off on Promoting your Personal Career Brand

By Sharon Graham. Even with all the resources available these days, far too many career practitioners are reluctant to promote their own career brand. Granted, if you don’t have a strong personal career brand in the first place, you don’t have a foundation. So, there is nothing to promote. Let’s assume for a moment, however, that you have a personal career brand, which you really believe distinguishes you from others with similar qualifications. What needs to happen next is that you live that brand. The first step is awareness. The efficacy of…

Why Ethics are Crucial to Delivering Career Services in Today’s Market

June 19, 2017 | Comments Off on Why Ethics are Crucial to Delivering Career Services in Today’s Market

By Lori Jazvac. Have you ever found yourself in a perplexing situation where you had to choose between your client’s interests and your professionalism and integrity? In fact, you may have been faced with a few different potential choices and asked yourself, “Am I making the right choice in this particular situation?” and, “How will my choice affect the outcome for my client, my practice, and other stakeholders?” Self-Reflection on Ethical Dilemmas Do you recall writing the first draft of a resume to be told later by the client about…

Attract, Engage, and Delight Customers Online: Inbound Marketing Book Report

June 16, 2017 | Comments Off on Attract, Engage, and Delight Customers Online: Inbound Marketing Book Report

By Joanne Savoie-Malone. “Business Development” encompasses selling, marketing, advertisements, leads, communications, and so much more. Elaborate courses and  complicated methodologies can be overwhelming.  AND, most importantly, they are not fun. In their revised edition of INBOUND MARKETING: Attract, Engage, and Delight Customers Online, Brian Halligan and Dharmesh Shah show us that business development does not need to be intimidating. INBOUND MARKETING is a mind shift in business development and the way we conduct marketing strategies. In today’s digital world we need to unlearn traditional marketing strategies. Marketing and business development CAN be…