Career Professionals of Canada News Feed
By Joanne Savoie-Malone. “Business Development” encompasses selling, marketing, advertisements, leads, communications, and so much more. Elaborate courses and complicated methodologies can be overwhelming. AND, most importantly, they are not fun. In their revised edition of INBOUND MARKETING: Attract, Engage, and Delight Customers Online, Brian Halligan and Dharmesh Shah show us that business development does not need to be intimidating. INBOUND MARKETING is a mind shift in business development and the way we conduct marketing strategies. In today’s digital world we need to unlearn traditional marketing strategies. Marketing and business development CAN be…
By Giselle Mazurat. Business Development – the creation of long-term value for an organization from customers, markets, and relationships. – Forbes Customers Before marketing your career services, you must understand what motivates people to buy. According to , people buy not because they need or want something, but because of passions and fears. In terms of passions, think about what turns your customers on. As career professionals, our customers get turned on by services that help them land their dream job, and in turn, pay their bills, have the niceties of…
By Conny Lee. Being authentic means being true to who we really are – being honest and transparent. Being authentic helps you relate to your audience. Authenticity means: We know, or figure out, who we truly are, and what our values, interests, dreams, and strengths are. We find the courage to face the fear of not being liked or accepted. We stop conforming to who we believe we should be. We let our unique, individual self shine through. Some of the benefits of being authentic are that we are happier…
By Cathy Milton. CPC member Amy Watt is the first person to successfully complete all five courses in Career Professionals of Canada’s Career Development Practitioner (CDP) Program. This is a significant achievement that required a lot of hard work and focus. In CPC’s record book, Amy will always hold the distinction of being the first CDP graduate of this widely endorsed Canadian online program for career practitioners. Amy kindly agreed to be interviewed, sharing her thoughts and reflections on her achievement. Get to know Amy better by reading on. For the benefit…
By Adrienne Tom. Professionals can employ a wealth of tips and best practices to raise the value of a resume. Recognizing that no two job seekers are exactly alike, the following resume tips offer a variety of starting points and next-level improvements for both Canadian career practitioners and job seeking clients. Apply the tips that best suit your resume creation requirements and create a document that rises above the rest: Pick out a job target before you start. Unsure of career direction? Work with a CPC Career Strategist. Exploring multiple…
By Giselle Mazurat. I love trend research because without it we wouldn’t have a clue about where the world is going. As career practitioners, if we don’t know where things are going, we might share outdated information with our clients, leaving them improperly equipped to compete in the marketplace. We need to see the coming trends so we can position our clients to find the greatest opportunities. And then there are the solid job search tips that seem timeless. Here are 21 job search tips and trends that will help you…