Career Professionals of Canada News Feed
By Sharon Graham. Personal career branding is fast becoming an accepted mainstream term. Personal branding is not only for the self-employed or small business owner, but also for experienced job seekers and career changers. To succeed in the labour market, you need to continuously foster, develop, and deploy your personal career brand. Here are 20 things that you can do to propel your personal career brand. Define your target market by demographics and psychographics. Have a personal brand tag line that communicates your value. Know your competitors’ strengths and weaknesses…
By Lotte Struwing. As a career consultant, I work with people in what I describe as “the day after the worst day of their life” – the day after they are terminated. When I see clients, they are sometimes in shock, very sad, angry or have a host of other strong, negative emotions. In order for them to productively move on in their career, I have found it best to help them acknowledge what they are feeling and let them know it’s okay to feel whatever they are feeling. I do this purely…
By Shannon Mack. “Social media” is a relatively new concept. The term was introduced only about ten years ago. Using social media for career advancement is even more recent. The nature of social media is a relationship tool. It is designed to make connections, and get to know the people you are connected with and vice versa. This can be a huge opportunity for today’s job seeker. As career practitioners, we need to understand how social media marketing works and how to apply these tactics towards a client’s career transition. Whether they like it or…
By Maureen McCann. One of the factors I find most influences successful people is their ability to be self-aware enough to make good life changes. Call it a goal, an aspiration, or a dream – most successful people are focused on achieving a positive end result and continue to pursue it because they are self-motivated. Self-motivation doesn’t come naturally. In fact, many of us give up on our resolutions quite quickly. However, those people making positive change in their lives stick it out. They make things happen, regardless of what…
By Lori Jazvac. With Canada’s economy waning, fears of a looming recession are resurfacing. As the labour market tightens and employer expectations intensify, career professionals need to be poised to empower clients. CPC Mastermind, Lori Jazvac, provides practitioners with steps to plan their career transition. Economic indicators are showing a consistent decline in the last few months. 6,500 jobs have been already lost in Canada in the month of June alone. Every sector is being hit, especially the oil and gas industry in Alberta, with prices plummeting. The labour force is also showing…
By Elizabeth Wilson. Career Professionals of Canada’s Mastermind, Elizabeth Wilson discusses how words can change your client’s brain. She provides sage advice for practitioners, featuring techniques from leaders in the existing and emerging field of positive psychology. In my experience working with unemployed people, often the biggest barrier they have to becoming successfully employed is their own attitudes and thought processes. While their more concrete difficulties are very real and need to be addressed, helping them to have a more positive outlook and resilient attitude makes dealing with other difficulties in their life much…