Career Professionals of Canada News Feed
I am a specialist in “Client Attraction” because I find that this form of marketing is the least expensive and most powerful way to grow a business. I have been doing what I do for many years and sadly, I have seen way too many business professionals struggle to bring in more clients and to build thriving businesses. I see good people leaving their chosen professions every day because they are unaware of ways to get a steady stream of good clients. It is all so unnecessary. If only they…
When I began my home-based résumé writing business, I had some idea of what was involved. Some years back I ran a small boutique where I sold beads; tiny little glass, metal, plastic and wooden beads. I worked in my store six days a week and then spent at least an hour every Sunday placing orders to replenish stock. That experience did away with foolish notions of “more time to myself.” But, it did give me the confidence of knowing that I had the wherewithal to commit to self-employment when…
As a professional résumé strategist, I have clients from around the globe who share their résumés with me. I see résumés that are unproductively sparse and contain nothing that might entice a recruiter. I see equally unproductively dense résumés, containing every little, tiny, itsy-bitsy thing the person ever completed, provided, and maybe even dreamed — and still they have nothing that might appeal to readers. The authors range from students to seasoned professionals, from clerical to health workers, from educators to trades people, from financial whizzes to organizational gurus. It…
As a subcontract writer, I don’t meet with clients face-to-face. My client intake starts when my vendor asks me if I’m available to interview a client over the phone. To prepare for the interview, I ask the client to send me a few job advertisements that represent the position(s) he or she is seeking, and to think about the types of problems solved or challenges faced in former roles. Then, I work directly with the client to create an authentic and marketable résumé. Here are some of my strategies: Generic…
You may have participated in some thought-provoking online debates between résumé writers and discovered that some strategists feel that certain words used in résumés are “dead,” while others find them to be valuable and descriptive. In my professional opinion, you should never discount or include any specific word in your client’s résumé unless you have seriously considered the potential outcome. When determining what to say in your client’s résumé, consider every word, phrase, and sentence carefully. How many times have you led into a client’s résumé with these words? Results-oriented……
For most career and employment practitioners, it is a well-known fact that a résumé template will not compete effectively against a branded résumé in a competition for a prime opportunity. It may be no big revelation to you that résumé templates are rampant — in applications like Microsoft Word, and even in online résumé building tools and stand-alone applications. You can readily find examples online of templates having been used by certified writers. Templates can also be spotted in popular sample books and even in industry resources. However, if you…