Career Professionals of Canada News Feed
By Karine Touloumjian. Successful businesses brand their products and services. We hear about this marketing strategy often; however, we don’t always know where to start when trying to conceive brand identity for our career service. According to the BusinessDictionary.com, branding is defined as “The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.” So what does this mean in actionable terms?…
By Skye Berry. Anyone who follows my work knows that I love to add a splash of creativity in my resume design services. So when my CPC Mastermind Group presented me with an opportunity to examine creativity and play within career services, I took it! Creativity, overall, has gained increasing value around the world. According to Mary Ann Hollingsworth, the creativity process in counselling includes encouraging clients to: Think differently or newly about important issues. Temporarily set emotions and fears aside when feeling stuck. Remove barriers to decision making or…
Making It Work! How to Effectively Manage Maternity Leave Career Transitions: An Employer’s Guide is now available for free download. Funded by CERIC, Canada Career Counselling developed this guide for anyone who employs, leads, manages, trains, coaches or supports pregnant, adoptive and parenting women at work, including but not limited to HR professionals, managers, business owners and career practitioners and coaches. Women make up approximately 50% of Canada’s labour force. Of the working women who do become mothers, 90% will take a maternity leave. However, 36% of new mothers feel…
By Kerry Bell. As an independent career service provider, I rely on referrals. Every career service needs a strong network, especially those who work in small business. Business partners, colleagues, and friends send potential clients to me. Often, these are qualified prospects, but sometimes they are not. I recently received a referral from a friend of mine. The client and I went back and forth for some time. She booked a session with me and then cancelled. I sent her a text to re-schedule her appointment and never heard back…
It’s a vital industry with a presence right across the country. Its history is as long and storied as its future is bright and promising, with increasingly innovative products ranging from biofuels to cosmetics. It also plays an important role in the response to climate change, while enjoying globally recognized environmental leadership. The Forest Products Association of Canada has just launched the the Greenest Workforce Job Match Tool with funding from the Government of Canada’s Sectoral Initiatives Program. Job seekers can browse available jobs, register and become part of a search-able…
By Lori Jazvac. When starting out, setting up your own career consulting or resume writing business can prove to be quite a challenge. As an entrepreneur, I provide services to clients through my virtual resume writing and career consulting practice. I would like to share with you some tips I have found useful in setting up my own business: Assess your background to determine your marketable skills, knowledge, and abilities. Identify your Unique Value Proposition. What skills demonstrate your strengths and which ones do you need to improve upon? What sets you apart from other…