Supporting Ethical, Responsible, and Human-Centred AI Use in Career Development

CPC AI Position Statement

Artificial intelligence is changing how people learn, work, communicate, create, and make decisions. Across the career development sector, professionals are exploring how AI can support research, writing, client service, teaching, business operations, professional learning, and many other areas of practice.

Alongside these opportunities come important questions about professional responsibility, privacy, transparency, fairness, accuracy, and the role of human judgment.

In response to this rapidly evolving landscape, Career Professionals of Canada has released its Position Statement on Artificial Intelligence, including 10 Guiding Principles for Ethical AI Use in Career Development Practice.

The statement affirms CPC’s support for the thoughtful, informed, and responsible use of AI in learning, work, professional practice, and organizational activities. It also reinforces an essential principle: technology can support career professionals’ work, but it does not replace the human relationships, professional expertise, ethical judgment, and accountability at the heart of our profession.

10 Guiding Principles for Ethical AI Use

The position statement provides broad guidance across the many ways career professionals may encounter or use AI. Its 10 guiding principles address:

  1. Human-Centred Service
  2. Professional Accountability
  3. Professional Judgment
  4. Ethical and Responsible Use
  5. Transparency and Trust
  6. Privacy and Confidentiality
  7. Fairness and Inclusion
  8. Safety and Security
  9. Academic Integrity
  10. Continuous Learning
Each principle offers practical considerations to help career professionals reflect on how they use AI, where it can add value, and when greater care or human oversight is needed.

The Position Statement is grounded in CPC’s existing professional and organizational standards. CPC’s Code of Professional Conduct establishes the ethical principles, values, and expectations that guide professional practice and organizational activities. CPC’s Academic Integrity Policy reinforces honesty, authenticity, fairness, respect, responsibility, and trust throughout CPC’s learning programs and certifications.

Together, these standards provide a foundation for approaching AI with curiosity, care, and professional responsibility.

A Shared Responsibility

Career professionals have an important role in helping individuals understand the opportunities, limitations, and potential effects of AI on careers, workplaces, industries, and communities.

Having all the answers is not required. AI technologies will continue to change, and responsible practice will evolve alongside them. Instead, career professionals must remain informed, think critically, protect the people they serve, and take responsibility for reviewing, interpreting, and applying AI-assisted work.
CPC’s Position Statement on Artificial Intelligence supports this ongoing learning and reflection across the career development community.

Read the Full CPC Position Statement on Artificial Intelligence

We invite CPC members, career professionals, educators, organizational leaders, and other interested partners to review the full statement and consider how its guiding principles apply to their work and professional practice.

Read CPC’s Position Statement on Artificial Intelligence and the 10 Guiding Principles for Ethical AI Use in Career Development Practice.

As our profession continues to evolve alongside emerging technologies, CPC is proud to help lead the way forward. In doing so, we can bring ethical responsibility, professional judgment, and human-centred practice into conversations about AI. Together, these principles allow us to embrace innovation while protecting the trust and relationships at the heart of career development.

The future of our profession is changing, and CPC is excited to help shape what comes next.

With appreciation,

Skye Berry
Executive Director
Career Professionals of Canada

This article was edited with the support of ChatGPT (developed by OpenAI). The ideas and insights shared are entirely the author’s own. 

Image generated with ChatGPT.

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