By Sharon Graham.

In a recent research project, Career Professionals of Canada’s Resume Strategist Mastermind Group found that there are three main reasons why some career practitioners have difficulty making money:

• Their target market is too vague or broad.
• Their pricing strategy is not effective.
• They don’t know how to market their business.

Do you want to expand your resume writing or career consulting business? Sometimes, it’s helpful to look outside of your industry and apply strategies that others do well. Here are three resources to help you develop a solid foundation for your small business.

10 Questions to Ask Before Determining Your Target Market, Entrepreneur.com

The better you understand your customer, the faster your business will grow. But new ventures often struggle to define their target market and set their sights too broadly. Here are 10 questions that can help you determine whether you have a target market and what it is: Read More

Getting your Pricing Right, seobook.com

Pricing can be difficult to get right. We don’t know exactly how much the other party is prepared to pay, but we need customers in order to sustain and grow our businesses. So how do we ensure money is not left on the table, yet we still make the sale? This guide looks at a few fundamental pricing techniques, ideas and strategies. We’ll look at how to avoid getting caught in the “race to the bottom” scenario of endless price cutting. Read More

Marketing Your Small Business For Dummies, Dummies.com

Being smart with marketing ensures the success of your business by attracting more customers, and keeping them coming back. Empower yourself to apply clever marketing plans and ideas without breaking the bank, or your back. Read More

Thank you to the Resume Strategist Mastermind Group Members for doing the selecting these resources for Independent Career Practitioners:

• Sharon Graham, Facilitator
• Blanche Pilkington
• Cathy Milton
• Howard Earle Halpern
• Ilya Belkin
• Imran M. Ismail
• Marian Bernard
• Pat Shepherd

Special Event for CANADIAN CAREER PRACTITIONERS

BUILD A PROFITABLE CAREER BUSINESS

4-Week Fully Interactive Program – Don’t Miss this Event

Learn how to join a Mastermind Mentoring Group facilitated by Career Professionals of Canada and get professional development throughout the year.