5 ways to convert visitors to blog readers
By Janet Barclay.
I recently suggested a few ways to drive new traffic to your blog. Once you’ve succeeded in attracting new visitors to your site, your next goal is to keep them there. The more time they spend on your blog, the more opportunity you have to make a lasting impression.
To keep people on your blog longer, you need to ensure that they can find the information that interests them, quickly and easily.
The most common way to do this is to organize your posts into categories and tags. As explained in my post, Is your blog well-organized?, categories are typically fairly broad, whereas tags are much more specific. For example, if one of your categories is Resume Strategy, your tags could include anything from resume format, to resume content, to resume design.
Linking between posts, as I’ve done in the previous sentence and at the end of this post, is another way you can make it easy for blog readers to find the information they need.
If you have more than 50 posts, consider adding a search box. If I have to scroll through pages and pages on your blog to find the answer to my question, I’m sorry, but I’m going to go somewhere else for that information.
Another feature that adds a nice touch is a “top content” list.
You can use a plugin, such as Top 10 to automatically generate a list of the posts with the most views, or you can create your own list of your most important posts. I don’t see this feature often, but if you’ve written a series of posts, it could be a great way to bring them to the attention of newer readers.
Remove the clutter.
I’ve seen a lot of websites that are pretty cluttered.
In my presentation, How to Write Blog Posts that Get Results, I stated that every word in your blog post should have a reason for being there. Well, every single item on your site should also have a reason for being there!
Do you need two sidebars? Do you even need one?
What about all those widgets? Does anyone actually use your Archives by date, for example?
Here’s another example. Posting a blogroll, or list of your favorite blogs, is a nice thing to do, both for your readers and the bloggers you link to, but does it need to be in the sidebar of every page? Wouldn’t it be better to put it on its own page where it’s not distracting readers from the content you’ve worked so hard to develop?
Ultimately, you want your blog to look as professional and as organized as you do.
On that note, pay attention to your branding.
In most cases, your blog should be part of your website, especially if you’re blogging to market your business. If you choose to keep it separate, it doesn’t have to look exactly like your website, but it should have a consistent look and feel so people can easily make the connection.
If you’re blogging on Blogger, WordPress.com, or another free blogging site, please get your own domain name. It’s just a small investment, but it makes a big difference to your professional image.
Introduce yourself to your readers.
With millions of blogs on the Internet, there’s no shortage of information for people who need help with careers and employment. What makes your blog different from all the others is YOU. Instead of hiding behind your business name, identify yourself as the author. Introduce yourself as you would to someone you met at a casual networking event, and include a picture of yourself.
And don’t forget to add a Call to Action to your About page! It may be as simple as inviting visitors to connect with you on social media. They may not become regular readers right away, but seeing your new posts in their newsfeed will encourage them to come back.
Source: Organized Assistant