10 Great Articles About Writing Blog Posts For SEO
Have you written articles for your website, having heard that it’s a good way to gain exposure for your organization or brand? Does it feel like you’re not getting a good return on the time you’ve invested? For best results, your articles need to be written with search engine optimization (SEO) in mind. SEO article writing isn’t as difficult as it sounds when you understand how it works. To help you get started, I’ve curated ten articles covering many aspects of writing blog posts for SEO.
In this article, he provides a detailed walkthrough of how he writes a high-ranking blog post. Here’s a video he created so you can see exactly what he does at each step.
Keyword research is an important part of writing for SEO, but you may find yourself asking “What keywords should I use?”
Michelle Bourbonniere of Edited by Michelle outlines a six-step keyword research process that’s easy to follow even if you’re new to SEO article writing.
This guide by Courtney Feairheller of HubSpot offers practical guidance that doesn’t assume you have a high level of technical skills.
The tip that jumped out at me the most was “Write for humans, not search engines.” You can tell when a writer hasn’t followed this advice when their post is so full of keywords that it doesn’t flow properly. Don’t make that mistake as you learn to apply SEO principles to your article writing.
If you don’t have time to read a long article right now, you’ll probably appreciate this 21-point SEO Blog Post Checklist infographic created by Barry Feldman of Feldman Creative. It clearly outlines the steps to optimize your post for both search and engagement.
This post by Brian Dean of Backlinko consists of nine chapters covering everything from topic selection to promoting your published article, including search engine optimization. I discovered a lot of valuable information that was new to me, even after 15+ years of blogging. It’s definitely worth bookmarking for future reference!
Once you understand SEO basics, you may wish to learn more about creating specific elements of your blog posts.
Neil Patel of NP Digital explains how to write a title that will capture your readers’ attention and make them want to read the article.
Mary Jaksch of Write to Done explains the importance of a strong introduction and outlines ten ways to help your readers feel welcome and more likely to want to read on.
Jesse Kerema of The Writing Cooperative describes important strategies to make your article easy to read and compelling.
I read a lot of blog posts, good and bad, and it surprises me how many writers make their last point and then call it a day, with no conclusion to wrap things up.
The importance of this step is explained by Braveen Kumar of Shopify, who also offers five effective ways to conclude an article.
The final resource is one of my own posts (with a video) where I explain how to craft a Call to Action related to your topic and your goals for your article.
Are you ready to start writing articles for SEO?
There are two key messages throughout the posts listed above.
- SEO article writing requires that you know your target market and the keywords they would enter when searching for your content.
- SEO isn’t just about using the right keywords. Your content needs to be valuable and formatted in a way that’s easy to read. If human readers don’t like it, neither will Google.
If you’re a CPC member, we welcome your quality content on topics relevant to our profession. It’s a great way to support your professional association and your colleagues while promoting your own business or organization!
Janet Barclay is a former employment counsellor who supports Career Professionals of Canada as technology manager, and many of its members with her web design services and website care plans. She’s been blogging since 2006 and runs a Facebook group for bloggers in the organizing industry.