Pressed for time in your employment service? Go digital.


In your employment service, you need to increase clients’ knowledge, understanding, and skills, and motivate behaviour change. That’s not new.  What is new, and has been evolving in recent times, is your funder’s expectations. You are doing more with the same resources, and sometimes with even less, yet with greater accountability than ever before. It is time to reflect on your practices, as something must give.

We know that digital learning is ESSENTIAL to creating more capacity, so staff have the time to focus on those clients that need the most attention. It’s easy to set up a digital learning platform and convert your workshops to e-Learning, and you can hit the ground running rather quickly. Simply take your more ‘transactional’ content and get it online.  If you are concerned about clients who demand 100% face-to-face service, remind them that digital literacy is an essential skill, and that e-Learning is a great, safe way to build that competency. Digital learning may also reduce the time from unemployment to employment as clients can quickly build the competencies needed to obtain a job.

Why e-Learning?

E-Learning has many advantages, including the following:

  • Flexibility: enables clients to learn where and when they want
  • Convenience: reduces travel, time, and costs
  • Efficiency: requires less ‘seat’ time. Research indicates that e-Learning takes 40-60% less time to complete compared to traditional classroom training (Brandon Hall)
  • Community reach: extends your agency’s range in the local area
  • Focused services: provides more time for staff to deliver direct services to those who need them the most

Setting up e-Learning

Here are a few strategies recommended by industry experts to help organizations transform Instructor Led Training (ILT) to e-Learning:

  1. Let ADDIE Guide You

This acronym stands for Analysis, Design, Development, Implementation and Evaluation. The ADDIE model is the most commonly used instructional design model. ADDIE provides a roadmap with a step-by-step process to ensure the course design meets the intended objective.

  1. Repurpose & Reorganize Existing Content

Simply converting your Power Point slides to a video is quick and easy, but it won’t likely be an effective e-Learning experience.

  • Industry experts suggest reviewing your material and removing unnecessary content, keeping the need to know and removing the nice to know. The nice to know material could be additional resources available for download.
  • Avoid text-heavy slides and leverage the power of multimedia. Replace text with appropriate graphics, videos and infographics to engage your learners.
  • Break content into units. Chunk large amounts of content into smaller modules; the information is easier to read, process and remember.
  • Take stock of your existing materials like case studies and quizzes, and convert them into activities that fit into your online course. For example, rather than reading blocks of text, convert case studies into a “what would you do?” scenario.
  1. Choose the Right Tools

An e-Learning authoring tool is a software package used to create e-Learning content. These tools are generally categorized into three groups:

  • PowerPoint add-ins like Office Mix
  • Desktop tools like Articulate Storyline and Adobe Captivate
  • Cloud-based e-Learning software like ZebraZapps

Choosing the appropriate authoring tool to build your e-Learning course will depend on your organization’s specific requirements and budget.

Photo by Parker Byrd on Unsplash

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