Career Professionals of Canada News Feed

Packaging and Marketing yourself – ‘Brand You’

May 12, 2010 |
CPC Career Development

Branding is a process started by large corporations like Nike as part of a marketing strategy in the 1980’s.  It is a concept which had them selling their customers an image and an idea.  Soon, along with the pair of running shoes you were buying, you were also buying into the concept, and “just doing it.” Similarly, your Bell telephone service isn’t just about a tool, it’s about the way we are all connected. Advertising has become less about the product and more about the feeling the company wants you…

Jump on the ‘Brand Wagon’ to Career Success

May 12, 2010 |
CPC Career Development

By Daisy Wright. Recently I had the privilege of speaking to approximately fifty individuals from diverse professions and countries about self-branding for career success. At the start of the presentation, the group was asked to look at logos of companies such as Nike, McDonald’s, Tim Horton’s, Volvo and Enron, and to say whatever came to mind when they saw the logos. One person mentioned “Just Do It” in reference to Nike.  Another blurted out “Always Fresh” to Tim Horton’s; “Reliable and Safe” with respect to Volvo, and “Scam and Unscrupulous”…

Relationship-centred Transformational Leadership – Engaging Hearts and Minds

September 30, 2009 |
CPC Career Development

By Dr. Andrew Vujnovich, Colin Holbrow, PCC, and Linda Schnabel, PCC, © 2008-03-18 In Reach out and touch someone; connect with kindness and respect! Relationship-centred Transformational Leadership demands we engage all hearts and minds in a special, organized, performance and behavioural enhancement effort. This is aimed at creating community and inclusivity, growing relationships, solidifying teamwork, building reciprocity, improving services, reducing costs, and pleasing customers and team-mates; as well as improving quality, work and home life, and employee morale. It calls for empathy and emotional maturity. The key to Relationship-centred Transformational…

Leadership – It’s An Every Day Thing!

June 30, 2009 |
CPC Career Development

By Laura Macro An internet search reveals there are about 49,000 books about leadership.  Clearly, everyone has an idea on the topic.  As we expand the learning focus beyond career development to professional development and organizational learning, I want to share my thoughts and add to this conversation. Everyone has the potential for leadership.  Everyone has untapped abilities and every day provides opportunities for expanding beliefs, new behaviour and new growth in personal leadership. I know that some of you haven’t embraced that notion as you currently may not hold…

Setting Parameters at Work to Enable Achievement of Your Goals

May 31, 2009 |
CPC Career Development

By Sue Edwards At one time or another, most of us have experienced a loss of momentum in achieving the goals we set. This seems to be particularly true when we resolve to take better care of ourselves or spend more time with family and friends. Work often seems to relegate such goals to the back burner. I have observed that when my coaching clients set clear parameters at work to enable them to achieve what they perceive to be personal goals; there is a profoundly positive impact on their…

Emerging Trends – the Corporate Wish List and the Successful Careerpreneur’s Strategy

January 1, 2007 |
CPC Career Development

By Sharon Graham. As business professionals, we all need to keep vigilant and focused on our future and that of our employees, colleagues, and clients. In 2007, security, privacy, ethics, transformation, knowledge, and health will be at the top of every progressive organization’s wish list. Moreover, if we want to deliver, we must become unsurpassed careerpreneurs. This year, Career Professionals of Canada researched a wide variety of Canadian career trends for the development of their most recent certification program, the Certified Career Strategist (CCS) 1. What we found is that…