Promoting your Personal Career Brand

By Sharon Graham. Even with all the resources available these days, far too many career practitioners are reluctant to promote their own career brand. Granted, if you don’t have a strong personal career brand in the first place, you don’t have a foundation. So, there is nothing to promote. Let’s assume for a moment, however, that you have a personal career…

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Top 3 Ways a Blog Can Enhance Your Personal Brand

By Janet Barclay. Over the last few years, blogging has become an increasingly popular branding strategy for businesses of all sizes. But branding isn’t just for businesses; it’s for individuals as well! Your personal brand is the way that people perceive you, and it’s reflected in everything that you do. It’s in your values, your personality, your talents and your…

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Why Ethics are Crucial to Delivering Career Services in Today’s Market

By Lori Jazvac. Have you ever found yourself in a perplexing situation where you had to choose between your client’s interests and your professionalism and integrity? In fact, you may have been faced with a few different potential choices and asked yourself, “Am I making the right choice in this particular situation?” and, “How will my choice affect the outcome…

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Attract, Engage, and Delight Customers Online: Inbound Marketing Book Report

By Joanne Savoie-Malone. “Business Development” encompasses selling, marketing, advertisements, leads, communications, and so much more. Elaborate courses and  complicated methodologies can be overwhelming.  AND, most importantly, they are not fun. In their revised edition of INBOUND MARKETING: Attract, Engage, and Delight Customers Online, Brian Halligan and Dharmesh Shah show us that business development does not need to be intimidating. INBOUND MARKETING is…

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Business Development for Career Professionals

By Giselle Mazurat. Business Development – the creation of long-term value for an organization from customers, markets, and relationships. – Forbes Customers Before marketing your career services, you must understand what motivates people to buy. According to Cliff Ennico, Wall Street lawyer, entrepreneur and best-selling author, people buy not because they need or want something, but because of passions and…

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Being Authentic

By Conny Lee. Being authentic means being true to who we really are – being honest and transparent. Being authentic helps you relate to your audience. Authenticity means: We know, or figure out, who we truly are, and what our values, interests, dreams, and strengths are. We find the courage to face the fear of not being liked or accepted….

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Amy Bjerknes, Career Development Practitioner (CDP)

By Cathy Milton. CPC member Amy Bjerknes is  the first person to successfully complete all five courses in Career Professionals of Canada’s Career Development Practitioner (CDP) Certificate Program. This is a significant achievement that required a lot of hard work and focus. In CPC’s record book, Amy will always hold the distinction of being the first CDP graduate of this widely…

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Top 150 PLUS Canadian Resume Tips

By Adrienne Tom. Professionals can employ a wealth of tips and best practices to raise the value of a resume. Recognizing that no two job seekers are exactly alike, the following resume tips offer a variety of starting points and next-level improvements for both Canadian career practitioners and job seeking clients. Apply the tips that best suit your resume creation…

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Small Business Webinar Automation Tools for Career Firms

By Kristin Vandegriend. Many career service firms are small businesses run by their owners. As small business owners, we want to build and support our client base with progressive online features such as webinars, but we cannot do it without the right technology. Here is a look at automation as a way to reach more clients, streamline business activities, and help make our lives…

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CPC Membership: A High Return on Investment

Career Professionals of Canada

By Adrienne Tom. There is a reason that CPC has grown its membership by 30% in the last year! Career Professionals of Canada (CPC) attracts professionals from coast to coast.   Are you a current member?  If not, we encourage you to learn more about the enormous benefits that this member-run, volunteer-driven social enterprise offers career pros. A variety of programs…

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21 Job Search Tips and Trends

By Giselle Mazurat. I love trend research because without it we wouldn’t have a clue about where the world is going. As career practitioners, if we don’t know where things are going, we might share outdated information with our clients, leaving them improperly equipped to compete in the marketplace. We need to see the coming trends so we can position our…

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Resume Writing Tips from a Subcontract Writer

By Giselle Mazurat. As a subcontract writer, I don’t meet with clients face-to-face. My client intake starts when my vendor asks me if I’m available to interview a client over the phone. To prepare for the interview, I ask the client to send me a few job advertisements that represent the position(s) he or she is seeking, and to think…

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Happy National Volunteer Week #NVW2017

By Sukhjit Singh. Happy National Volunteer Week #NVW2017, here is my gift to awesome #volunteers V-Power #MakeADifference #Canada150 #NewCdn #cdnimm We are cognizant that Canada would not be the country it is today without the peace and friendship of Nations indigenous to Canada, and the innumerable contributions of peoples from a diverse cultural mosaic. In recognition, as the country marks 150…

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Volunteering Creates Leaders in our Industry

By Sharon Graham. National Volunteer Recognition Week April 23 to 29, 2017  “13.3 million Canadians volunteer 2.1 billion hours, the equivalent of 1.1 million full-time jobs.” Canada Survey on Giving, Volunteering and Participating conducted by Statistics Canada and supported by Volunteer Canada. During National Volunteer Recognition Week, we’re reminded of the outstanding volunteer leadership provided by members of Career Professionals of Canada. As…

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Today is Earth Day!

Celebrate Earth Day

Every year more than six million Canadians, including almost every school-aged child in Canada, take part in annual Earth Day celebrations. Take action and join this global movement to create a sustainable future. Check out Earth Day events in your area and add your event to the Earth Day Calendar.