Search Engine Optimization (SEO) Tips from Digital Marketing in a Week

By Joanne Savoie Malone. For potential clients to find your career service on the internet, you need to have a website that attracts them. “Digital Marketing In A Week: Brilliant Online Marketing In Seven Simple Steps ” by Nick Smith is an ideal resource if you want to learn more about SEO (Search Engine Optimization). SEO is defined as the things you do…

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Summer 2017 Webinars & eWorkshops

Join Bell Browne Molnar & Delicate Consulting (BBMD Consulting) for a summer Webinar and eWorkshop series. Members of Career Professionals of Canada benefit from a 20% discount on the registration. Webinars begin July 2017. Can’t make the dates? Don’t worry, the recordings and materials will be available at your convenience! Contact CPC for the discount code. Solution Focused Career Counselling Motivating the Unmotivated…

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A Secret to Alleviating Job Search Stress – Yoga

By Lori Jazvac. I recently worked with a client who landed an exciting entry-level engineering role with a growing and innovative company in Halton. During our coaching sessions, he asked me how he could relieve his job search stress. Along with thorough dedicating practice and preparation while remaining optimistic, I suggested a hobby that has helped me stay energized and balanced when…

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Strategies for Selling Career Services

CPCMoney

By Kristin Vandegriend. As a Certified Resume Strategist (CRS) and Certified Career Development Practitioner (CCDP), I help my clients sell their Career Story. An independent practitioner, I am also required to strategically sell my services. I recently embarked on a CPC mastermind project to help solo-preneurs like myself learn how to apply strategic selling in our career services. In our day-to-day role, we advise clients…

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Interview Practice: A Perfect Summer Activity

By Lori Jazvac. Now that summer is in full swing, it’s the perfect time to supplement your client’s resume package with interview role-play sessions. Interview practice now will position your client to secure a rewarding role in the fall. While there are different styles of interviewing, behavioural or situational interviews are quite common. They are actually designed to elicit clear, detailed, and specific…

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How to Prioritize

By Lysa Appleton. “Defer no time; delays have dangerous ends”.  (William Shakespeare) Prioritizing is one of the most difficult aspects of time management.  It can be challenging to know which things are most important and what to do first.  How you prioritize is really based on your needs, values, expectations, and external demands; and, it is an essential task if you…

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Strategic Résumés for Challenging Clients – Real-World Résumé Strategy

Join Sharon Graham and Wayne Pagani at CANNEXUS18 Sunday, January 21, 2018 Pre-Conference Workshop– Half Day 1:00 pm – 4:00 pm Today’s résumés are strategic. They address each client’s unique value proposition, barriers and obstacles. A lot has changed in résumé writing. You can’t just use templates anymore. If you haven’t attended any résumé training in a while, then you need to…

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Mining for Strengths – Questions to Build Self-esteem and Motivation

By Richard Hamilton. Unemployment can have a profoundly adverse impact on our client’s self-esteem and motivation. Clients come to us with some feeling of failure, fully focused on their short comings rather than their strengths; we need to move that self-doubt out of the way.  By exploring our client’s interests and related successes, we can help reconstruct self-esteem and activate…

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Relational Marketing to Boost Your Career Service

By Holly Hagan. Marketing your career service requires “getting out there” both in-person and online. However, many career professionals are not comfortable actively soliciting business. As a career professional who specializes in resume and LinkedIn profile development, my preferred method of marketing is relational. The focus is on spreading the word about my business by developing authentic relationships. This involves adding value for contacts…

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Build Client Motivation BEFORE The First Appointment

By Richard Hamilton. Amongst the many innovations that the founders of Solution- Focused Brief Therapy (SFBT) have introduced to the world of counselling is the exploration of pre-session changes. These changes can lead to a treasure trove of useful motivational strategies, if you know how to tap into them.   Research has shown that 40% of clients have made some improvement…

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3 Strategies to Help Clients Make Change

Contributed by Richard Hamilton. In career counselling, our clients come to us needing to make a big life change -to become employed or improve their employment situation. There can be obvious substantive benefits to succeeding in this challenge, including improved work life, home life, sense of personal accomplishment and/or improved financial well being. Given such rewards, our clients should be…

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How You Can Build Your Client’s Resilience During Tough Times

By Lori Jazvac. The labour market is increasingly competitive. Employer and recruiter expectations, changing technology, and shifts within certain industries are forcing job seekers to stay relevant or reinvent themselves. None of us wish to go through challenging career transitions. But, the reality is that we do not have a crystal ball to forecast career changes, and career transformations can arrive quickly – at…

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Career Development Ethics & Theory – CCDP Preparation Course

Career Development Ethics & Theory  CDP PROFESSIONAL DEVELOPMENT PROGRAM …leading to CCS & CCDP Certification NEXT FULLY FACILITATED ONLINE COURSES START SOON We are pleased to offer a one-of-a-kind professional development program for those practitioners who are working towards their Certified Career Strategist (CCS) and Certified Career Development Practitioner (CCDP) certifications. The next distance learning classes start soon. Check out…

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Helping Clients Survive the Recruitment Experience

By Laurie Neave. Pre-interview – clients report suffering from stomach ache, sleepless nights, fear, excitement, and exhaustion. Do these things sound familiar? Post-interview – “the blues”, emotional swings, crankiness, sleeplessness, sadness, anxiety, and nausea may follow an interview experience. Have you had clients describe these things to you? Believe it or not, there is actually something worse than anything listed above…that…

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Join CPC at the Cannexus18 Conference in January in Ottawa!

The Cannexus18 National Career Development Conference is taking place January 22-24, 2018 at the Shaw Centre in Ottawa. Register by September 6 for the Super Saver rate. Members of Career Professionals of Canada benefit from an additional 10% discount during this period. Cannexus is Canada’s largest bilingual career development conference and will bring together 1,000 professionals in the field from…

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