Assessing Annual Performance – How Did Your Year Measure Up?

By Stephanie Clark. A business owner since 2007, I’ve not always been as attuned to business as I could have been. If I were to begin again, I would incorporate an annual business review into my practice. Why? Because you don’t know what to fix if you don’t know what’s broken! Admittedly, I am not an entrepreneur at heart; I…

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Pressed for time in your employment service? Go digital.

In your employment service, you need to increase clients’ knowledge, understanding, and skills, and motivate behaviour change. That’s not new.  What is new, and has been evolving in recent times, is your funder’s expectations. You are doing more with the same resources, and sometimes with even less, yet with greater accountability than ever before. It is time to reflect on your practices, as…

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Selling career services: what is the return on your client’s investment?

Do you have prospects who question your value? Clients want to know the return on investment (ROI) of career services. Maureen McCann helps you answer your client’s “Why should I hire you?” question. By Maureen McCann. According to the Canadian Education and Research Institute of Counselling (CERIC), against the backdrop of an increasingly freelance economy and the rapidly shifting nature of…

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Search Engine Optimization (SEO) Tips from Digital Marketing in a Week

By Joanne Savoie Malone. For potential clients to find your career service on the internet, you need to have a website that attracts them. “Digital Marketing In A Week: Brilliant Online Marketing In Seven Simple Steps ” by Nick Smith is an ideal resource if you want to learn more about SEO (Search Engine Optimization). SEO is defined as the things you do…

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Strategies for Selling Career Services

CPCMoney

By Kristin Vandegriend. As a Certified Resume Strategist (CRS) and Certified Career Development Practitioner (CCDP), I help my clients sell their Career Story. An independent practitioner, I am also required to strategically sell my services. I recently embarked on a CPC mastermind project to help solo-preneurs like myself learn how to apply strategic selling in our career services. In our day-to-day role, we advise clients…

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Relational Marketing to Boost Your Career Service

By Holly Hagan. Marketing your career service requires “getting out there” both in-person and online. However, many career professionals are not comfortable actively soliciting business. As a career professional who specializes in resume and LinkedIn profile development, my preferred method of marketing is relational. The focus is on spreading the word about my business by developing authentic relationships. This involves adding value for contacts…

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Promoting your Personal Career Brand

By Sharon Graham. Even with all the resources available these days, far too many career practitioners are reluctant to promote their own career brand. Granted, if you don’t have a strong personal career brand in the first place, you don’t have a foundation. So, there is nothing to promote. Let’s assume for a moment, however, that you have a personal career…

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Top 3 Ways a Blog Can Enhance Your Personal Brand

By Janet Barclay. Over the last few years, blogging has become an increasingly popular branding strategy for businesses of all sizes. But branding isn’t just for businesses; it’s for individuals as well! Your personal brand is the way that people perceive you, and it’s reflected in everything that you do. It’s in your values, your personality, your talents and your…

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Attract, Engage, and Delight Customers Online: Inbound Marketing Book Report

By Joanne Savoie-Malone. “Business Development” encompasses selling, marketing, advertisements, leads, communications, and so much more. Elaborate courses and  complicated methodologies can be overwhelming.  AND, most importantly, they are not fun. In their revised edition of INBOUND MARKETING: Attract, Engage, and Delight Customers Online, Brian Halligan and Dharmesh Shah show us that business development does not need to be intimidating. INBOUND MARKETING is…

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Business Development for Career Professionals

By Giselle Mazurat. Business Development – the creation of long-term value for an organization from customers, markets, and relationships. – Forbes Customers Before marketing your career services, you must understand what motivates people to buy. According to Cliff Ennico, Wall Street lawyer, entrepreneur and best-selling author, people buy not because they need or want something, but because of passions and…

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Small Business Webinar Automation Tools for Career Firms

By Kristin Vandegriend. Many career service firms are small businesses run by their owners. As small business owners, we want to build and support our client base with progressive online features such as webinars, but we cannot do it without the right technology. Here is a look at automation as a way to reach more clients, streamline business activities, and help make our lives…

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Pricing Freelance Resume Services

salary negotiation

By Kamee Gilmore. Price…. the cost at which something is obtained. In the field of resume writing, that “something” for our clients is their desired job or promotion as a result of the services we have provided. In Canada, the average individual makes anywhere from $36,000 to $64,000 per year. If you break this down, a person makes from $139…

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The Pursuit of Work/Life Balance: Step Back to the Shore

By Adrienne Tom. It’s been almost 10 years since I became a mom and a business owner, back to back.  I tried my best to prepare, but each role involved a lot of “learn as you go.”  One of my biggest personal challenges was finding a way to simultaneously meet the needs of both of these high-demand roles. When things…

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Target Your Career Service for a Specific Client Segment

By Marian Bernard. “Not everyone is your customer,” said Mark Imperial, the Chicago-based marketing genius behind www.imperialaction.com. When I first heard Mark utter these words, I thought, “You are SO right on, Mark!” It is far easier for me to partner with clients with whom I can share my experience and equip them with the knowledge they need to advance…

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How to Brand Your Business for Success

By Adrienne Tom. Career professionals are well aware of the importance of branding as part of both a personal and professional strategy.  Many of us provide branding support to clients, but sometimes we forget to give our own brand the required time and attention it deserves. Solidifying and fostering a strong business brand is a key component to business success….

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