Career Professionals of Canada News Feed

How Client Attraction Marketing Works

May 29, 2020 |
Grow your customer base, magnet attracting new clients

I am a specialist in “Client Attraction” because I find that this form of marketing is the least expensive and most powerful way to grow a business. I have been doing what I do for many years and sadly, I have seen way too many business professionals struggle to bring in more clients and to build thriving businesses. I see good people leaving their chosen professions every day because they are unaware of ways to get a steady stream of good clients. It is all so unnecessary. If only they…

Starting a Home-Based Career Service

May 26, 2020 |
home-based career services business

When I began my home-based résumé writing business, I had some idea of what was involved. Some years back I ran a small boutique where I sold beads; tiny little glass, metal, plastic and wooden beads. I worked in my store six days a week and then spent at least an hour every Sunday placing orders to replenish stock. That experience did away with foolish notions of “more time to myself.” But, it did give me the confidence of knowing that I had the wherewithal to commit to self-employment when…

Maintaining Productivity While Working From Home — It’s Possible!

April 17, 2020 |

As we all know by now, in order to control the spread of COVID-19, employers have taken steps to transition their workforce to working from home, wherever feasible. Initially, many workers who’d never worked from home before may have experienced feelings of happiness and relief. After all, they were being given a welcome break from a long daily commute and the freedom to work in a more familiar, comfortable setting. But, as time goes on and workers settle into the reality of their “new normal,” many may be finding it…

I Was Zoom-Bombed On a Career Chat and It Wasn’t Pretty!

April 9, 2020 |

Update from Zoom April 2020: Setting updates for free accounts and single Pro users As of April 4, 2020, Zoom has enabled the Waiting Room feature and will require additional password settings for all Basic users on free accounts and accounts with a single licensed user, including K-12 education accounts who have the 40-minute limit temporarily waived. The new password requirements apply to both meetings and webinars. Since the onset of COVID-19, and realizing that some job seekers and employees are facing anxiety and uncertainty, I decided to host a few weekly Casual Career Chats…

Resources for Career Development Leadership During the Pandemic

April 8, 2020 |

Every one of our lives has been affected dramatically by the COVID-19 pandemic, and you’ll find a wealth of useful resources here on the CPC website. As a leader in the Canadian career development industry, you’re facing a unique set of challenges, and I’ve tracked down a webinar and 10 PDFs to help you, whether you run a home-based career services business or lead a much larger organization. Labour Market The Economic Outlook: Canada’s Economy to Navigate Rough Seas – The Conference Board of Canada COVID-19 and the world of…

The Balance Between Worry and Work: It’s a Work in Progress

April 3, 2020 |
Mother working from home

Working from home has always been my dream. I imagined how wonderful it would be to have more time to carve out a work-life balance. No commuting would mean extra time to cook more nutritious meals, exercise every day, and be more productive as I focused on my work without interruption. For many people, including myself, remote work is a new, unexpected reality as we practice social distancing. Not surprisingly, working from home is falling short of my expectations due to the current circumstances. The dream did not include: constantly…