CAREERPRO Conference Insights on the New World of Work


By Adrienne Tom.

CPC’s online CAREERPRO Conference was eye opening, engaging, and inspiring.

During the week-long event, career professionals from across Canada came together to collaborate and co-create.   We shared wisdom and inspiration, especially around the evolving world of work.

Here are some strategies and insights from CareerPros for CareerPros to help us better support our clients with career and job search planning.

Becoming Proactive Career Self-Developers

JP Michel of SparkPath delivered an  overview on the innovative topic of how we need to become challenge researchers to support our careers. He advises that we become proactive career self-developers by focusing not on the jobs we want, but rather by identifying the challenges we want to solve!

Job seekers are encouraged to shift thinking away from “what job should I do?” to “what challenges exist in the world that interest me?” Once a challenge is identified and clarified, measures can be put into place to cultivate self-awareness and align skills with opportunities.

Jobs may change, but world challenges remain.

Preparing for the Talent Economy

According to Lisa Taylor of The Challenge Factory, focus is shifting to who is doing the work…not the how, where, or why. With a rise in freelance and entrepreneurial opportunities, the new world of work requires less focus on where/how/why we work and more on aligning skills/experiences of people (the who) with business requirements. This is the new and emerging talent economy.

Lisa says that forward-thinking HR leaders are focusing more on the work required, rather than just the jobs. They are analyzing which experiences or skills are needed to get the right people engaged and moving forward in projects.

With this shift in thinking, job seekers need to consider: If the goal is demonstrating the right set of experiences to be able to do the workhow can I prepare?

Engaging with forward-thinking career professionals – who are committed to providing clients with ethical and effective best practices – is among the recommended strategies for job seekers looking to navigate this change.

Breaking Down Barriers for Older Workers

CPC’s Communications Team Lead and Managing Editor, Cathy Milton, led a discussion on “Helping Third Age Job Seekers Maximize Their Efforts.” In this chat, career professionals shared insights on how to support the “third age” population with job search and career opportunities.

The third age is generally the period of life between the ages of 55 and 80. when people are transforming and becoming more focused on “following their bliss.” But those who continue to work face barriers, including ageism and stereotyping.

To increase job search success, “third agers” are encouraged to focus on their personal value (what they have to offer, not what they feel is lacking) and understand how that value aligns with the needs of targeted employers. Confidence-building is paramount to ensure that skills are effectively delivered. A solid understanding of labour market information is required. Finally, knowing how to conduct a modern job search is imperative.

If you are in the third age of your career and seeking new employment, consider partnering with a CareerPro to ensure you present your very best self by employing innovative strategies to overcome obstacles.

Leveraging Labour Market Information as Trend Analyzers

Lise Stransky of Careers That Work For You demonstrated how LMI (Labour Market Information) can support a job search. Lise encourages job seekers to make informed career decisions by leveraging and analyzing LMI.  She asks us all to become trend analyzers to properly qualify data.

To support this point, Lise asked: “Based on the following statistics, which occupation will have more job openings? The number of jobs for physiotherapists will increase by 150%. The number of jobs for plumbers will increase by 10%.”

What would your guess be?

The answer is: It depends on the number of people working in each occupation in the community. If there are only 30 physiotherapists, an increase of 150% would mean 45 new jobs. If there are 2000 plumbers, a 10% increase would result in 200 additional jobs.

Hence the reason you must qualify your data carefully.

Lise also reminded us that LMI is constantly changing and evolving. To keep pace, consider yourself as a set of skills (and not just a one-track-job-applicant), ready to pivot and adapt to ride the tides of labour market trends. When you hear a news item or read an article about labour market trends, consider these questions: How will these trends affect the local economy? What opportunities will these trends create?

Learning More About How Recruiters Work

Karin Touloumjian, a Recruitment Supervisor, shared important insights for job seekers regarding the role of recruiters, emphasizing that recruiters work for employers, not job seekers.

As part of the hiring process, Karine often cross-checks and researches candidates via LinkedIn and Google, so job seekers need to ensure that online content is well populated and branded. She carefully compares career facts across platforms and conducts telephone pre-screens to flesh out possible inconsistencies or fibs…so be prepared to back up facts!

When it comes to resumes, Karine made it very clear that demonstration of skill – in alignment with the role requirements – is what matters most.  Yet she loves and appreciates beautiful design, so if you can pair stellar content with creative presentation in your resume, even better.

Select interview tips from Karine include: listen well to answer well; do research and be prepared; and please – show enthusiasm! It is really important that recruiters see candidates excited about the opportunities at hand.

A final important piece of advice to job seekers is…get referred! Karine shared, “I pay extra attention to resumes that are referred to me by an internal employee. I will spend more time on these resumes and give more feedback (either yes or no) on their job fit.”

Building Career Marketing Packages

Skye Berry of Skye Is the Limit Resume and Career Solutions shared amazing insights on the benefit of generating a complete Career Marketing Package. She urged job seekers to apply design elements in their resumes (and various career tools) to help them stand out in a competitive job market…and create both networking and computer-friendly resumes that WOW.

With the changes to recruitment processes over the years, it is no surprise that the way resumes are seen and read has changed to primarily computer screening. Yet relying too heavily on online applications and the dreaded ATS (applicant tracking system) is not a forward-thinking job search strategy.

You need to expand  your job search strategies beyond the computer!  Explore the hidden job market and make networking your primary job search focus. Innovate your strategies and tools to increase success. Create a Career Marketing Package that supports a new-age search.

Skye Berry-Burke and I are developing a book on how to become a resume architect, building content marketing packages with visual appeal.  Watch for it next year!


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What an insightful overview with salient points which all Career Professionals can benefit from. Thanks Adrienne for sharing this. While I missed the conference series, I feel your post has provided valuable insight!