Career Practitioners: Get Your Ideal Client with the Law of Attraction
By Sharon Graham.
Are the right clients finding and using your Career Services? Ten entrepreneurial masterminds share their ideas on how to use the Law of Attraction to get and keep the ideal client.
Career Professionals of Canada’s Career Entrepreneurs Mastermind Group recently had a rich discussion on how to use the Law of Attraction to identify, attract, and keep the ideal client. If you run an entrepreneurial career service, you can use these best practices to enhance your business. By attracting the right clients, you can enjoy an abundant and rewarding career practice.
Identify your Best-Fit Clientele
The Law of Attraction is all about attracting and working with clients that inspire you. It allows you to yield great returns by identifying your “best-fit” client. Dedicate a fair amount of time to carefully analyze your ideal client’s strengths, identify a niche target market, and update your marketing materials and online presence to “speak” to this crowd. This process is not static and should be re-visited and tweaked constantly.
Reflect and Create a Forward-Looking Plan
When it comes to bringing the Law of Attraction into your business, you must be both a reflector and a planner. Even if you are a sole practitioner, act like a “Chief Executive Officer” and run your practice as if it is a large business. Reflect on your business successes, but also analyze its challenges. Identify where you have made incorrect decisions such as spending money in the wrong places. This kind of “tough love” is empowering. Armed with information, you can become a forward-looking planner.
Apply the 80/20 Rule of Coaching
Use the 80/20 rule of coaching to determine what part of your business is providing you the most impact. There are many ways to apply this rule to enhance the Law of Attraction in your entrepreneurial career service:
- Identify your niche market: Target the 20% of clients that provide you with 80% of your revenue.
- Streamline your marketing efforts: Focus on the 20% of marketing that provides 80% of your leads.
- Reduce your problems: Eliminate the 20% of services that create 80% of your customer complaints.
Scrutinize your Financials In-Depth
Your business financials are a valuable source of information. If you are not a “numbers” person, it might seem painful to analyse your previous year’s financials in detail. However, this exercise is extremely powerful in enabling you to identify what you need to change. It will help to provide clarity on your ideal client. A deep, formal analysis will give you a solid base to determine what clients bring a Return on Investment, how many clients you need, and where you get those clients.
Concentrate on your Niche Market
Honing in on your niche market is easier and more enjoyable than you might think. Focusing your efforts allows you to create a sense of direction and stability for your business. Joining targeted groups is a great way to get your name out with your ideal client. You can speak to the groups, write material for the group, or promote your services in a more informal way. The Law of Attraction will ensure that you receive a steady source of referrals while building expertise serving your ideal client.
Apply Persona Marketing to your business
“Persona Marketing” is a Law of Attraction model that focuses on market segmentation. Once you identify your ideal client, create “personas” that represent this target market. Flesh out their story and put the profile on your website, for example. This strategy helps identify key words for your target client base and search engine optimization, but also helps you to understand your ideal client and perform targeted marketing and engagement based on specific personalities.
Be Authentic to Yourself
Ensure that the wording on your website and marketing material is authentic to you. Rather than creating “salesy” pitch-like content, write material that speaks in the same way as you would. Create something that speaks in your voice – this will become your career practice’s brand. This is not to say that you need to create unedited content. Communicate professionally, but “be yourself” so that you attract people with whom you will genuinely connect.
Turn Down the Wrong Opportunities
Turn down opportunities that do not feel like a “good fit.” Sometimes what seems like a potentially lucrative opportunity comes along. On further investigation it seems like it might not be the “ideal fit.” If you feel that you will be investing a great amount of time to “get up to speed” with no real guarantee of similar work in the future, it is best to say no. You will feel liberated and you’ll be able to focus on your “sweet spots” gaining both a return on investment and pure enjoyment.
Get the support you need
Many career practitioners get so busy in their business, that they don’t work enough on their business. Reflection and planning are hallmarks for successful entrepreneurs. Many venture into an advisory group so that they can receive neutral input and hold each other accountable for growth. Career Professionals of Canada’s Mastermind Mentoring Groups are a fantastic resource for independent and entrepreneurial career service providers.
Extra Tip: If you are interested in learning more about the Law of Attraction, you can find a range of inspiring videos by Michael Losier the Law of Attraction How-to-Guy.
Thank you to the Career Entrepreneurs Mastermind Group Members for providing this list of best practices:
- Sharon Graham, Facilitator
- Adrienne Tom
- Daisy Wright
- Iris Jacobson
- Kevin Schafer
- Lani Bortolotti
- Mary Whitaker
- Maureen Farmer
- Pat Shepherd
- Stephanie Clark
- Tara Orchard
Sharon Graham is Canada’s Career Strategist. Founder and Executive Director of Career Professionals of Canada and author of the top-selling Best Canadian Resumes Series, Sharon is committed to setting the standard for excellence in the industry. A leading authority on resume, interview, employment and career transition, Sharon provides career practitioners with tools and resources to enable them to provide exemplary services to Canadians.