Search Results: marketing

How Client Attraction Marketing Works

I am a specialist in “Client Attraction” because I find that this form of marketing is the least expensive and most powerful way to grow a business. I have been doing what I do for many years and sadly, I have seen way too many business professionals struggle to bring in more clients and to…

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Marketing Clients With Disabilities To Employers

By Brent Warman. I work as an employment services coach at a not-for-profit agency in Calgary, Alberta, supporting developmentally disabled clients with their employment needs. I’m often asked what it takes to be successful in finding work for my clients. My answer to that question is that it involves the ability to “think outside the box.”…

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Search Engine Optimization (SEO) Tips from Digital Marketing in a Week

By Joanne Savoie Malone. For potential clients to find your career service on the internet, you need to have a website that attracts them. “Digital Marketing In A Week: Brilliant Online Marketing In Seven Simple Steps ” by Nick Smith is an ideal resource if you want to learn more about SEO (Search Engine Optimization). SEO is defined…

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Relational Marketing to Boost Your Career Service

By Holly Hagan. Marketing your career service requires “getting out there” both in-person and online. However, many career professionals are not comfortable actively soliciting business. As a career professional who specializes in resume and LinkedIn profile development, my preferred method of marketing is relational. The focus is on spreading the word about my business by developing authentic relationships.…

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Attract, Engage, and Delight Customers Online: Inbound Marketing Book Report

By Joanne Savoie-Malone. “Business Development” encompasses selling, marketing, advertisements, leads, communications, and so much more. Elaborate courses and  complicated methodologies can be overwhelming.  AND, most importantly, they are not fun. In their revised edition of INBOUND MARKETING: Attract, Engage, and Delight Customers Online, Brian Halligan and Dharmesh Shah show us that business development does not need to…

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Attracting your ideal client through digital marketing

By Karine Touloumjian. “Digital marketing” is a term we use for marketing products and services using technologies. Digital marketing is a great way to expose your career service to a vast audience and convert leads into customers. You control your digital brand image and, therefore, you can market your brand successfully and attract your ideal clients. Create a website…

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Video Marketing – Take the Plunge!

By Lee-Anne Geseron. One of the branding strategies I have been interested in “mastering” is the art of video marketing. When I joined Career Professionals of Canada last year I had no idea about the level of support, resources, and collaboration that would prevail. Along with gaining my certifications as a CRS, CIS, and CES, I…

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Social Media Marketing for Career Transition

By Shannon Mack. “Social media” is a relatively new concept. The term was introduced only about ten years ago. Using social media for career advancement is even more recent. The nature of social media is a relationship tool. It is designed to make connections, and get to know the people you are connected with and vice versa. This can…

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