By Janet Barclay.
Over the last few years, blogging has become an increasingly popular branding strategy for businesses of all sizes. But branding isn’t just for businesses; it’s for individuals as well! Your personal brand is the way that people perceive you, and it’s reflected in everything that you do. It’s in your values, your personality, your talents and your skills.
A blog allows potential employers to understand your brand on a much deeper level than your LinkedIn profile or even your online portfolio; it can give them insight into who you are and help build a connection, even if you’ve never met.
Here are the top three ways you can benefit from blogging:
1. Showcase Your Expertise
By posting tips, articles, book or product reviews, links to articles that you’ve read, or other information, you position yourself as an expert in your field. When you offer advice or comment on industry trends, it shows that you know your stuff, and helps you get noticed by the people in your target market.
Blogging is a great way to keep your name in front of recruiters and hiring managers. Posting quality content on a regular basis will bring them back again and again, so when they have an opening to fill, you’ll be the first one they think of.
2. Build Your Network
Blogging isn’t just about putting information out there. Your ability to form a relationship with your readers is enhanced by the fact that blogging allows two-way communication with your audience. Because visitors can leave comments on what you post, they feel more engaged than if they’re just reading, and are more likely to come back to see what else you have to say. When someone leaves a comment on your blog, you should acknowledge what they’ve said and continue the conversation, if possible. It’s all part of forming relationships and growing your professional network.
You can even take it a step further: if the person leaving the comment has a blog as well, go and read one or more of their recent posts, and leave a comment. As well as building a relationship with that person, if they share a similar target audience, this is a great way to get noticed by others who may then read your blog and perhaps consider or recommend you for an opportunity.
3. Increase Your Visibility
Blogs are, by their very nature, search-engine friendly. Every time you publish a post, you’re creating new content for Google to index. As a result, if someone searches on your name to assess your suitability as a candidate, instead of just finding links to your social media profiles, they’ll be blown away by your writing skills and all the great information you’ve posted. Similarly, if they search on a keyword related to your area of expertise, when your blog keeps popping up, you’ll be perceived as a go-to person in your industry.
If you have a blog, feel free to leave a comment so we and our readers can check it out!